BellaSvago™ and Torkscrew™ are two brands that we at Zoom Creates are extremely proud of. From inception to product name to brand/identity to voice and messaging, we’ve been there from day one. Two beautiful logos, one lovely e-commerce website, to-die-for product packaging that’s sure to impress and a plethora of printed materials, including business systems, marketing sell-sheets, advertisements, large format and tabletop signage, as well as point of purchase concepts. These are just some of the fruits of our labor over the last 7-8 months. Each and every Zoomer had some part in this and we all feel very close to the project for many reasons. The first is that the inventor of Torkscrew (a fabulous all in one screw cap/corkscrew/champagne/beer bottle opener) is our very own Leisa Bates, one of four Zoom Creates principals and our finance extraordinaire. (You can read more about Leisa here and Torkscrew here.)
If you combine a super cool kitchen/wine gadget with an idea that sprung out of a great mind that we know and love… you can imagine the heart and soul that went into this project. Long story short: Torkscrew and it’s parent company, BellaSvago, is growing and making their mark on the world. Enter The Tasting Panel magazine, whose May 2010 issue features a full page editorial outlining the Torkscrew Story and touches on the minds behind the brand (that’s US). Please enjoy.