Dynamic
Fonts are fun!

We designers love our typefaces. So much so that designing web sites can turn into a battle. The design team argues for our chosen typeface to be used on all headlines, navigation and pull quotes, explaining that Arial or Trebuchet or Georgia just won’t create the same look as Gotham, Univers or Archer. Not to mention that Arial doesn’t come in extra light. Oh the horror! The developers counter back, cautioning us to stick with the list of 10 or so web safe fonts. After all, using images instead of text leads to larger file sizes, is less SEO friendly and makes updating the site more difficult. But lately, something has both teams smiling. The developers have been playing with dynamic text replacement tools that allow us designers to have our cake and eat it too. This article has a nice overview of some of these tools. The recent addition of the typeface DIN to our non-flash website makes us designers giddy with excitement. We are excited to see the implications and are already using Whitney, Montreal and Chronicle  on web concepts for our clients — and the developers aren’t even shaking their heads!