Hello, I’m USB. You may remember me from such campaigns as Frank’s Cubicle, or “The Mother of all Hookups”, or as the connection that charges your cell phone, plugs in your keyboard, and downloads your photos. Yep, that’s me.

Today Zoom Creates is announcing the launch of USB’s new ad campaign, “Billions of Devices Can’t  Be Wrong.” With over 6 Billion USB devices in use on our fair planet, USB is positively ubiquitous. It’s everywhere. And it works like a charm.

Look for the ad in the esteemed publications Wired and PC World, and when you are thumbing through the in-flight magazines on Alaska, United and Southwest Airlines. It’ll beat the Hammacher Schlemmer catalog every time.