Posts Tagged ‘Typography’

Hung up on Punctuation

Wednesday, May 5th, 2010

We recently had a vote off on whether or not hanging punctuation should be used on a specific layout. I’m generally always pro hanging punctuation, but if you are not used to seeing it, it can look like an error. Hanging punctuation is the positioning of punctuation, most commonly quotes and hyphens, to create an illusion of a uniform edge of text. It is called “hanging” because the punctuation appears to “hang” outside the text margin, and is not incorporated into the text block. It is commonly used when text is fully justified, in pull quotes, and in our situation, when the text is right aligned.

Hanging Punctuation Example

We use hanging punctuation because our eyes visually like to see things aligned and in order. When we have a odd shaped glyph (such as a quotation mark) our eyes notice the blank gap it can leave behind. When we move the glyph outside of the text block, we remove that odd space, giving the appearance of a cleaner edge. The smaller glyphs don’t hold as much visual weight and will seemingly disappear when hung outside. In Adobe InDesign, there is an automated function to aid in all of your hanging punctuation needs. To try it for yourself follow these easy steps:

  1. With text selected, choose Type > Story to open the Story palette
  2. Check the Optical Margin Adjustment box
  3. Enter an amount of overhang (how much the punctuation and serifs will fall outside the margin edges) Note: Start by setting the overhang the same as the text size then adjust as necessary.

To get the hanging punctuation like in the example image above, (If using InDesign) place your cursor after quote mark (“) and then press command and the pipe symbol (|) and the text will automatically align to the first letter in your quote. Happy hanging!


A Decade of Kerning

Tuesday, April 20th, 2010

Recently, I have been laying out some signs and banners for an upcoming trade show. The headline of each piece includes the number 2010. In each instance, the spacing between 0, the 1 and the o needs to be adjusted because they are too far apart. Typographically speaking, this is called kerning. Kerning is the adjustment of space between two specific characters.

A font usually has hundreds of kern pairs built in, but sometimes, especially in display type, you have to make manual kern adjustments to balance out the negative spaces between some letter combinations. 1′s are very bothersome characters, especially when preceded by a hyphen or flanked by round characters. Take our phone number for example.

It’s not that I don’t like the process of kerning because I really do. I don’t mind the extra time it takes. In fact, I get into it and appreciate a good kerning session. (Plus it’s my job.) In the process, I have become hyper sensitive to un-kerned words. They look like spelling errors to me. Kerning really makes the difference between something that looks professionally done and something that looks “desk-top published”.

As I was doing this I started thinking to myself “I can’t wait until this year is over so I don’t have to worry about accidentally overlooking the kerning on the date anymore”. But then I realized it is going to be the same in 2011. Then I realized that this is actually going to be an issue until at least 2019. That’s nine more years! Just think, though, by the end of this decade, I will have a lot more kerning experience under my belt.


Colosseo—The Roman Coliseum In Type

Wednesday, March 17th, 2010

Today by accident I ran across this 16″ x 24″ letter-pressed poster by Cameron Moll of the Roman Coliseum (also known as Amphitheatrum Flavium). I was blown away. It was handcrafted character by character over the course of roughly 250 hours and uses the characters from the Goudy, Trajan and Bembo Pro typefaces. Additional glyphs were recreated based on the work of master Italian calligrapher M. Giovambattista Palatino.

Cameron Moll also created a similar poster of the the Salt Lake Temple using characters from the Bickham Script Pro, Engravers MT, and Epic typeface families.


Neue school

Monday, February 8th, 2010

Helvetica_OldVNeueI just finished reading Travis Neilson’s article comparing Helvetica and Helvetica Neue and found it very interesting and informative. I have long used Helvetica Neue but mainly because we own the entire font family — not because I actually knew what the differences were and preferred this version. The article does a great job of analyzing those differences and showing them visually. You can also download the full study if you would like to compare letterforms not shown in the article. ITC also has a good article which outlines the changes that were made when this classic family was reworked in 1983. I was really surprised to see how much softness was added to the rounded characters (like “e” and “o”). The effect gives Helvetica Neue a much more cohesive feel. So, I personally will be sticking with Neue. But whether you are Old School or Neue School, this makes for an interesting comparison.


Priori Acute

Tuesday, January 19th, 2010

Priori_Acute_001-blogSince I was a kid, I have always been a fan of Dutch graphic artist M.C. Escher‘s visual paradoxes. I am still very intrigued by his altering the logic of space and dimension. Emigre has just released Priori Acute, a typeface that takes its cues from some of his work. These characters are impossible drawings that rely on the brain’s insistence upon using visual clues to construct a three-dimensional object from a two-dimensional representation. This is the idea behind Roger Penrose’s impossible triangle.

This is just a display typeface that would be great for headlines, initial-caps or possibly logo design. FUN!


Holiday Design Toolkit

Wednesday, December 23rd, 2009

We are hours from the winter shutdown, but we don’t want to leave you without any suprezzies. I’ve uncovered some fun holiday-themed design tools to get you through the upcoming weeks.

1. Make sure you download this fun free aged serif font series called IM FELL (used below). It’s the perfect addition to your holiday cards, table place-holders, and don’t forget the present tags!

2. If you don’t want to spend time drawing your own snowflakes for your holiday window display, just download this set of free snowflake dings for a wide variety of styles, that you won’t have to repeat.

3. Your holiday designs wouldn’t be complete without a few swirls and flourishes. These babies are a toughie to hand draw, so just download this free vector art to spice up your designs. Try overlaying over your seasonal photos for a fun holiday gift to grandma!

4. Need a little nature in your designs? Download this free vector branches and get rustic!

5. Have a craving to make your own special wrapping paper? Download this free demask wallpaper pattern (used below) to make your presents sing!

6. Need a festive frame for those custom cards (seen below)? Download this super collection of vector goodies. Don’t miss out on the deer, birdies, & flourishes. Nontradtionalist? This pack isn’t all just holiday, Create your own wrapping paper using the scull and crossbones as a pattern.

7. Stuck on picking a color theme for your party? Check out 50′s Christmas color pallet on Kuler.com. Or maybe the urban holiday pallet is more your speed?

8. Not a designer? Well, we wouldn’t leave you empty handed, check out these pre-made printable designs. They are way too cute. Also, this Spooky Bois Lime Green Paper and gift box isn’t just for Halloween, use it as a festive wrapping paper.

Now get creative and go crazy. If you do use items from the toolkit we would love to check them out, so don’t forget to send your pictures our way! Happy Holidays!

Image made from items in the Holiday Design Toolkit

Image made from items in the Holiday Design Toolkit


Typedia Rocks… or, at least, its starting to

Wednesday, November 18th, 2009

Typedia, an online encyclopedia of typefaces, launched in August. It is an community site for classifying, tagging and educating people about type (think wikipedia for fonts). Anyone can add typefaces or edit the pages about them. It is a great source for learning more about a typeface, when it was designed, who designed it and why they designed it the way they did. Typefaces are categorized by classification, designer and foundry, but our favorite part is the tagging. You can search for typefaces by tags—such as modern, signage, retro, news or informal, just to name a few. We absolutely love the idea of this site, however, it still has some growing to do before it truly realizes its potential as the ultimate type resource.

Typedia_Tags


The Letter Q

Wednesday, September 9th, 2009

Q is the second most unused letter in the English language, but when it does pop up, it’s quite lovely. The Q’s quirkiness comes from its delightful and sometimes frightful use of the letter’s tail. Check out our favorite uses of this uncommon swish:

Qs


fffflippin’ ffffantastic ffffind!

Wednesday, September 2nd, 2009

found_01.r2419If you haven’t found ffffound, you’re surely missing out. The ffffound web site lets you post (if you’re invited) and share images that others have discovered on the web. I’m not allowed to post, but I’d love to figure out how to get in! Though posting would be awesome, I really use ffffound as an inspiration tool for my own designs. Each time I visit the site, there are a variety of new images posted to the home page that include, but are not limited to, graphic design, typography, inspirational photography, illustration, fashion and interior design. I generally scroll until I find something that really grabs my attention, and this is truly where the fun begins. Ffffound dynamically recommends other photos based on your own tastes and interests, so when you click on that first image, ffffound suggests 10 other images that you might like. I can, for example, click on a photo of an interesting package design, and ffffound may show me more packaging from the same collection, different packaging from the same site that the original image was found on, and other images with a similar theme, color scheme, or feel. You can click on a new image from that suggested batch and receive a whole new suggestion list of wonderful (and sometimes odd) images. It’s addictive, trust me. Get ready for a trip, because you can definitely get lost in ffffound.


Animal Print

Tuesday, August 18th, 2009

Get on your safari hats, because today we’re going wild! We love a splashy animal print because it borders on that line of oh-so-good or oh-so-bad. That line can be crossed in fashion, interior design and graphic design, but when it’s done right it makes our hearts go pitter patter. Check out these examples of just the right amount of jungle style on the runway, in print and in the home. We recommend just a dash of these prints—don’t be afraid to mix and match with other bold patterns & textures, but always remember to go faux. Grrrr.

The Color of Animal Print

7504_Animal_Print

The color of animal print is 7504, a warm brown that looks soft to the touch.

The Typeface of Animal Print

AnimalPrint_Zeebra

The Typeface of animal print is Zeebraa. It is clearly wild and crazy enough to represent this fierce trend.