Posts Tagged ‘Tools’

Do spam bots use mice?

Tuesday, June 22nd, 2010

The typical solution to avoiding spam bots from abusing your online forms is to use a CAPTCHA test. You know – the hard to read, wavy text that you must type in correctly to prove to the web page that you are human and capable of making sense out of the non-sense. Well, spammers have used OCR (optical character recognition) algorithms to have their bots read the messy text and complete the test. Since then, there have been lots of alternatives to the text CAPTCHA test. Some involve selecting an image from a list given its name or description, or answering simple math problems. However, I didn’t find one that I really liked. So we started to build our own on the assumption that spam bots don’t use mice.
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Kayak Explore

Monday, June 14th, 2010

Kayak Explore Ready to plan your next vacation? This clever tool from Kayak is just the tool to assist with seeing how far your travel dollars can take you.  Open up http://www.kayak.com/explore/ to take a look.  The web site will pick up your current location, and pinpoint a local airport (based on IP address).  You can, of course, enter a different starting location in the top toolbar.  Then, use the slider at the top to choose how much is in your budget to spend on a round-trip flight.  As you move the slider upwards, you’ll see more locations opening up around the world; listing the current bottom-out round-trip airline ticket price (per seat) you would have to pay for travel.  Click on any of the price tags to see details on the flight, including total flight time and number of stops.  Some locations will even tie in hotel deals and ratings.  To further trim down results, you can select the time of year you plan to travel, as the default is “any time”.

The map is powered using Google Maps, and takes advantage of all the wonderful features built-in to their interface.  Kayak partners with dozens of airlines, hotels, rental cars, and other online travel companies to bring this information to you.  Their model is no-pay advertising, so the use of their site remains free to the consumer via ad space and affiliates.


Quick Tip: Will you be my plus one?

Friday, June 11th, 2010

I learned a little InDesign trick recently that has really decreased my level of frustration when working with documents with multiple sections. Maybe it is just me, but every time I want to print or create a PDF of a portion of a multi-section InDesign document I run into trouble. I have the hardest time entering the section names/page numbers that correspond to the pages I would like to print into the Range box in the Print Dialogue box.

One way to help figure this out is to click on each of the pages you want to print in InDesign and check the page number box in the bottom left side of the screen. This will show you exactly how to enter each page number (eg Sec2:4). Then you will just need to type these pages into the Range box in EXACTLY the same format.

However, my new favorite way to avoid all of this nonsense is to use the magic plus sign! Simply put a “+” in front of the page number and it will tell InDesign to use absolute page numbering. So “+1″ always refers to the first page in your document, regardless of what section it is in. I love that!


Quick Tips: Importing text from Word into InDesign

Thursday, June 3rd, 2010

I don’t know about you, but I hate it when I bring copy into InDesign from Word and it brings with it a bunch of formatting or paragraph and character styles that I don’t want or need. Luckily there is a super simple remedy.

1. When placing text into InDesign choose File > Place.

2. Navigate to and click (but don’t double click) the Word document you’d like to place.

3. With the document selected click the “Show Import Options” check box and click Open.

4. This will bring up an import options dialogue box. Choose “Remove Styles and Formatting from Text and Tables” and click OK.

Viola! No more pesky styles and unwanted formatting. Note that you can also use this same process when bringing text in from Excel. The Import Options dialogue box also includes some other options that you can turn off and on to control how your text is imported. Oh so simple, but yet so helpful!


Basic MODx Template Tutorial

Wednesday, April 7th, 2010

We here at Zoom Creates love giving people the option to maintain their own websites once we are done building them. One of our favorite CMS platforms is MODx. It’s based on PHP, is open source, and is extremely flexible. Today I’m going to talk to you about the basics of building a HTML based template.

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Like magic!

Thursday, March 25th, 2010

Adobe just announced it will launch Creative Suite 5 on April 12, 2010. I’ve been checking out some of the new features for Photoshop that Adobe has released via sneak peek videos. I’m definitely excited to check out the new content aware fills, the videos posted by Adobe make the tool look like magic. I’ll be interested to see how it works in the real world. The new improved warp tool and the changes to the selection tool for better edge detection are really exciting as well. I also noticed what seems like a minor change to the preferences in one of the Just Do It Days videos that I’m really looking forward to. It allows you to check a box that will set the “save as” default location as the location where the file is currently saved. I have always wondered why this wasn’t an option.

Here are some videos to check out the new features:

Content-Aware Fill Sneak Peek

Content-Aware Spot Healing Sneak Peek

Selections and Masking Sneak Peek

Painting Sneak Peek

Painting and Warp Tool Sneak Peek

Just Do It Sneak Peek 1

Just Do It Sneak Peek 2


A Lorem Ipsum For Images

Tuesday, February 16th, 2010

exampleWhen I first started working in a true creative industry, it took a little time to understand the value of good copy writing.  Along the way, I found out about something called “Lorem Ipsum” text, or placeholder copy, mostly used in creative design, publishing and development to show what blocks of text would look like when placed on the web page or print item until proper copy could be produced.  This fake copy looks like the real thing, and gives a sense of the overall visual layout for the finished creative.  It looks kind of like Latin, but it is not.  When a web page needs this kind of treatment, I usually find this Lorem Ipsum Generator to do the trick quite nicely. (more…)


Winning At Working: Workplace Heists

Tuesday, January 26th, 2010

robber_cartoon2It’s that time of the month again, when I receive my enewsletter from Nan Russell, author of Winning At Working. Her articles are typically well written, easy to read and communicate a specific concept related to success in the workplace. I find them to be good food for thought and I hope you do too.

Seated in the courtyard of a sports bar during a playoff game in the home city of one of the teams, it was an energetic crowd that Sunday. While we’d come for a quick bite to eat, we caught a glimpse of a play now and then as home-team enthusiasts roared their approval during the first half.

When a man sat down next to us with two friends, ordered a pitcher of beer and maneuvered around to glimpse the game, we barely noticed. But when he hassled the waitress every few minutes trying to intimidate her into getting him a table closer to the TV where none existed, his rudeness and her apparent discomfort, drew our attention.

What happened next surprised me. Growing increasingly agitated at not being able to watch the football game from inside the bar, the man stood up, ordered his colleagues up, and walked away without paying. I don’t get it. He came well after the game started. Why would he think he should be entitled to a great seat over others waiting in the wings? (more…)


Guess What? Size DOES matter.

Wednesday, January 20th, 2010

googlebrowsersizeThe Internet is full of variables.  As web developers and web designers, we constantly wrestle with web user variables.  Things like: browser types, browser versions, platforms, Flash, JavaScript, cookies, web-safe colors, connection speed, visual impairments, and fonts.

Our goal is to find the most common settings, and to deliver web sites which match settings with a majority of users viewing the sites.  Also, we need to mitigate any problems which might arise if the user doesn’t have their environment settings similar to the development team’s in-house settings.  Let’s face it, not everybody uses Firefox or Chrome.
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Design for the color blind

Friday, January 15th, 2010

ColorBlindTestAs a designer I tend to believe in the economy of form. Why make your web links a different color, bold and underlined when a simple color shift is enough to visually distinguish them? Isn’t it?

While I haven’t changed my “less is more motto”, I do think it is important to keep in mind that a color shift may not be noticeable to all viewers. About 8% of males have some form of color blindness.

When designing web sites, information graphics, maps or charts that use color to distinguish different pieces of information it may be helpful to test your design using a handy tool called the Color Oracle. The plug-in uses a menu that quickly converts your art (regardless of the program you are using) into a palette that simulates what colorblind people see. Very handy!