In the last couple weeks, two digital agencies have won two very large brand accounts, ones that would typically go to traditional agencies with digital capabilities.

Says Brian Morrissey of BrandWeek, ” Design software company Autodesk tabbed AKQA for digital and traditional work, and Ameri-prise Financial hired R/GA as its lead agency. Such assignments are still the exception to the rule. Most clients aren’t ready yet to trust digital shops with their brand strategy, according to many agency executives. Yet the general expectation is that this will slowly change, particularly as digital initiatives become core not only as marketing channels, but also as internal drivers of innovation.”

It’s no secret that in the agency world, we’ve all been waiting for the exact moment that interactive agencies would finally come to the forefront and nab all business usually distributed to traditional agencies. The consensus is that yes, this will happen, but the process is a slow one.

Enter Zoom Creates: as an interactive agency with strong digital capabilities, we too are excited for the “interactive takeover”. The major value add Zoom Creates brings with our digital capabilities is that we are still extremely strong in Brand/Identity/Strategy. We continue to hone our skills in all areas to ensure that when we are called upon, our skill sets are sharp and we are ready to rock.