Today’s websites are getting cleaner, more streamlined and focused on an increased use of white space. White space refers to the negative space between and around the elements in a design (graphics, type, columns, etc.). Those who are inexperienced with the use of white space may view it as an empty area, and thus a waste of valuable screen real estate. This blank space, however, is extremely beneficial to a design and the usability of a site. White space will make a layout much easier on the eyes. It reduces the amount of text a viewer will see at one time, increasing legibility and helping a visitor quickly find what they are looking for. It can also improve the structure of a site by creating a visual separation of elements, allowing content to stand out from the background. Not only is it functional, increasing space can also give a web site a more professional, uncluttered, and fresh appearance, providing a strong platform on which to present your message. Check out the examples below for excellent uses of white space:

Apple

Jason Reynolds

Indie Labs

Buffalo

Astheria

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