Posts Tagged ‘retail advertising’

Microsoft Meets Retail

Monday, October 26th, 2009

500x_Microsoft_Store_top

Well, we had to see it coming sooner or later… In true Apple/Steve Jobs/Best Marketing in the World fashion, Microsoft has opened it’s first retail location in Scottsdale Arizona. The store itself is “much like the Apple store, but with more colors” and seems to feature more gaming-driven offerings in hopes of appealing to a wider age group. Get ‘em while they’re young, I guess.

While I applaud Microsoft for finally extending their brand through retail, I wonder what the ever-ahead-of-the-game Apple has in the works to wow the public next. Theme park perhaps?

Read more about the opening and see new photos here.