Posts Tagged ‘print ads’

Amazing Print Ads

Monday, January 31st, 2011

In the digital era, it seems that print ads are a thing of the past. Not so! However, I do think (my opinion only) that it is that much more important for print ads to be striking, attention grabbing and quickly informative. In a world where staying on a web site for 10 seconds is unheard of, viewers are accustomed to efficiently absorbing information from a variety of sources and will click off, turn the page or look away when the subject matter is not immediately of interest. So, with that in mind, D-Lists has compiled a list of their favorite print ads and I’d like to pass on the findings to you. Enjoy!




















Caption: Put yourself in a mink’s place. Don’t buy animal skins.
Animals suffer like we do!




Caption: Put yourself in a pig’s place. Help us stop anesthetic-free pig castration.
Animals suffer like we do!


Are you obsessed with the right things?

Wednesday, September 8th, 2010

The Breast Cancer Foundation of Singapore wanted to get to the heart of the matter when it comes to breast cancer. They realized that women spend a great deal of money, time and effort making sure everything is in place: hair, makeup, clothing, complexion, toenail polish, eyebrow waxing, leg shaving and the list goes on. But the reality is that women do not spend enough time performing self exams and looking out for the warning signs of breast cancer. Just a few minutes a month could save hundreds, probably thousands, of lives.

It was this realization that birthed the latest ad campaign for BCF-Singapore. I feel that they did an excellent job of creating an eye catching, aesthetically appealing series of print ads that clearly communicated the importance of spending time taking care of the areas that don’t show, too. With that being said, enjoy the ads and don’t miss the message!

 


Perfect print ads for your perusal!

Tuesday, July 13th, 2010

In an age when reading books is becoming a lost art and digital campaigns are surpassing the popularity and effectiveness of print ad campaigns, I am saddened. For me, reading a book invokes feelings of relaxation and offers me an escape from the outside world. For a few minutes, I am not distracted by pop up banners or obnoxious blinking ads. For those few minutes I am able to get lost in a book, I don’t have to worry about email or texting and get to live vicariously through the characters gracing the pages of the book in front of me. In the same way, I rather enjoy flipping through a magazine (W or Real Simple top the list) and perusing the graphically stimulating advertisements. Personally,  I pay more attention to the campaign when it is not merely an online ad.

I need to ad something, though, before I get misunderstood. I love the Internet and can’t imagine my life without it. I most certainly wouldn’t have the wealth of knowledge I have today on any number of topics if it weren’t for Google. However, I am still a huge fan of printed works, books and print ads, which brings me to a showcase of excellent print ad campaigns I ran across on D-Lists, among other places. Some are clever, some are impactful, but all are well done. Please do enjoy looking at these wonderful print ads…. online.