Just introduced in 2007, Pantone Goe System has finally made it’s way into our grasp! Today we received a large box with coated and uncoated swatchbooks, as well as a set of coated GoSticks (sticky backed color chips). The Pantone system, if you are unfamiliar, allows for a precise and reliable way to print color during the offset printing process by the use of specified inks. It felt like Christmas morning, opening the box and discovering the magic inside. The Pantone Goe system offers more than 2,000 NEW colors in addition to the original Pantone Matching System. In the past, the old pallet could feel very limiting; I couldn’t quite get just that right shade of orangy-red, soft green, or 50′s sea-foam blue. It’s great to have such a new and large selection of colors to play around with. I’m definitely excited to see a HUGE array of green and blue hues (my favorite!). Better yet, they are now arranged in an intuitive, chromatic order, simplifying the process of selecting the perfect shade without having to jump through the color palette. The new chip books also have nice sticky backs, so we’ll easily be able to play and experiment with colors, and then attach and share with fellow Zoomers and clients. I just can’t wait to start experimenting!
My current top picks from the Goe System: 
