Posts Tagged ‘Mobile App’

5 Ways to Maximize Your Mobile App Marketing

Monday, November 8th, 2010

Thanks to Mashable, we are able to give you 5 tips to maximizing your mobile app!

Mobile is only getting bigger. Thousands of new apps are hitting app stores every day. The result is that even innovative or well-made apps are often ignored.

One reason for this is that far too many mobile developers start their marketing efforts after they launch their app. This approach wastes one of the best marketing opportunities available — when the app first goes into an app store. Many app creators don’t realize that marketing needs to occur parallel to development and build over time.

To help, here are five tips for marketing a mobile app before it launches.


1. Build a Splash Page


One of the easiest ways to generate interest in an app, even if the app is just an idea, is to build a splash page.

Typical splash pages include a device image, some branding relevant to the app, very basic details about the app’s functionality and social media links. Creating a newsletter sign-up form at this stage also gives people the opportunity to stay updated about progress. Yes, newsletters still work!

The splash page will act as the headquarters for an app, until it’s actually built. Eventually, the splash page should grow to house the full website. (more…)


Hello Zoom, an Android App Tutorial

Wednesday, August 4th, 2010

In my last post, I talked about the neat little phones that me and Justin picked up (not the phone that Justin won, lucky…), the Samsung Vibrant. It’s an Android powered phone, with an awesome screen and all that jazz. Feel free to check out that post for all my hype, because this post is about writing Android apps.

Most beginner tutorials out there that I found over the last few weeks have just regurgitated the Hello World demo app from Google. I found that pretty useless, because Google has a perfectly fine demo on how to print text to the screen. I set out to build a little app that displays an image, has button, can update the screen, and gives user feedback (I used the vibration feature of my phone). I even had enough time to set up a basic options menu, so that will be in this tutorial too.

I won’t be covering how to set up your development IDE, as Google has done a great job with that too. I followed the tutorial on setting up the Android API in Eclipse, and was up and running without a hitch in about 30 minutes (there was a lot to download). I developed this app on Ubuntu 10.04, but I’m pretty sure that you can use this code on any platform. Click through to get started!
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