In an economy where advertisers are doing everything they can to get the most bang for their buck, Guerrilla Advertising is being seen globally as an effective solution.
Wikipedia says this: “Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources.”
The blog “D Lists” features an entire series of images displaying Guerrilla Marketing here, but this was perhaps my favorite. The display came complete with appropriate smells and sensory experiences. I would deem this a WIN.