Here at Zoom Creates we’ve been asked a few times if we can set up websites in multiple languages. “Yes” is our answer, but it’s always quickly followed up by a question about the page content. We ask, “Who is going to translate your content into these other languages? Would you like us to provide you with a translator?” Often, we get asked about automatic translation services, such as Google Translate.
“Google Translate is amazing. It can translate from your native language into (currently) 64 other supported languages, but how are you going to error proof it?” See, when you translate your copy into another language, you are trusting that bi-lingual person or service to get it right. If they botch your translation, you could suffer from looking like a fool to all the people who read your website in the new language, or you could even insult them without knowing. How are you to know exactly what the site says unless you are fluent in that other language?
So when you put that little flag icon on your site that implies “You can read all our pages in Italian”, people who speak Italian could be upset when all of your grammar is wrong, and your syntax is a mess. Your best bet is to hire a copy writer that can help you speak directly to your target demographic. Below is a fun little video that is pretty far removed for a real world example, but is still worth watching. Take it away Fresh Prince!
Well, it’s almost Thanksgiving, also known as the day before Black Friday, the day that stores lure you in to stand in freezing temperature for hours so you can fight for one of a few available units of Product X offered at a good deal, and then sell you overpriced alternatives when you refuse to leave empty handed. That’s how they go “into the black” and where the day gets its name. It’s that time of year when we thank a turkey and then go shopping. This year, many retailers are opening their doors early – really early – as in on Thanksgiving, forcing their employees (or giving their employees a valid excuse) to leave their families on this day of thanks to go in to work and deal with crazy customers.
Recently, a team of nerds were able to find the 2 quadrillionth digit in PI. Let’s put some perspective on this.
With September right around the corner, Samsung is (reportedly) getting close to rolling out the Android 2.2 update. This version is called FroYo and supports many speed enhancements and updates. One big one is including Flash 10.1, so now you can visit all those sites that won’t work on the iPhone or iPad.
Please take a moment and look back through a few posts from the Dev team here at Zoom Creates. I think that you will come to find that we seem to love Google. It’s quite true. This also includes Google’s mobile operating system, Android.
Ready to plan your next vacation? This clever tool from Kayak is just the tool to assist with seeing how far your travel dollars can take you. Open up 
