I have an ongoing love-hate relationship with interactive websites, especially those that represent a design or marketing agency. There are some that I love and some that I desperately want to love, but can’t, only because they are entirely too cumbersome, are slow to load or are so intricately designed that I sometimes can’t even tell what service or company the website is promoting. A few sites that I’ve found that strongly support my point:
Turbo Chef [LOVE it!]
While I’m fully aware this is a website for an oven, not only does the site offer an extremely fun user experience, but it’s highly effective, since I personally want to run out and buy this oven right now. This is an interactive site that does what any good interactive site does: showcases a product beautifully, features lovely sound effects in all the right places and offers catchy phrasing throughout. Overall, it’s super interesting, operates flawlessly (barely a hiccup in streamlined load times) and it makes very clear what the focus of the site is. Additionally, it gives me the option to “skip” through the site, meaning, if I don’t want to wait through the intro, I don’t have to. I love a website that respects my time. You absolutely must check it out, and while you’re at it, go ahead and have the chef whip you up some apple cranberry pie. You’ll see what I mean.
