Each year Logo Lounge releases a list of current visual trends based off the thousands of submissions they receive for their well known series of logo books. The books and the site serve as wonderful inspiration and the trend list is a great tool to help keep up with what other designers are bringing to the table.
Below is a quick snippet of my favorite of the trends from the article. For further trends and a more detailed analysis, you can read their full article here.
Cubist – Artists are drawing on the cubist technique for inspiration, reducing images down to just core elements and creating simple faceted works of art.
Spores – These logos
have taken the star burst
to the next level, giving it three-dimensional qualities with tentacle-like arms
and a multitude of mathematical rays.
Shift – These marks rely on overlapping transparent shapes and vibrant colors, using purposeful layering to demonstrate connectivity.
Pixel – Logos are broken down into their essence, using a building block approach to convey elements coming together to create a larger result.
Hexahedron – These marks are made up of simple colorful cubes, enticing the viewer to picture the mark from multiple angles
Peepshow – These logos focus on an image within the mark, showing you a story behind the scenes.
Festoon – These logos are reminiscent of streamers blowing in the wind and use bright and energizing colors to convey free spirited movement
Rainbow Day was brainchild of the Tweedles, inspired by the Jimmy Dean Ad campaign and a line up of brightly colored shirts. The plan: everyone would sign up for a color and then could wear a top or dress of your chosen color for the day. (Note: your color had to appear solid from 3 feet away, no plaids allowed!) We brought in treats in a rainbow theme and we even caught a snapshot of the Zoomers in full rainbow attire, complete with Kurtis as the pot of gold! I don’t think you could get anymore bright and cheery then this colorful group!
As a designer I tend to believe in the economy of form. Why make your web links a different color, bold and underlined when a simple color shift is enough to visually distinguish them? Isn’t it?
