Posts Tagged ‘big advertising’

Getting dirty for awareness

Thursday, January 14th, 2010

As I thought about the destruction in Haiti, it reminded me of some really impactful advertising I’ve seen that leaves the audience with more to think about then their next purchase. In a world where we have become almost desensitized to the troubles of the world, I think it is refreshing to see other agencies serving the non-profit sector of the world in a big, well thought out way. For example:

AF_EscravidaoNaoEnglish


Guerrilla Marketing WIN.

Friday, November 13th, 2009

In an economy where advertisers are doing everything they can to get the most bang for their buck, Guerrilla Advertising is being seen globally as an effective solution.

Wikipedia says this: “Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources.”

The blog “D Lists” features an entire series of images displaying Guerrilla Marketing here, but this was perhaps my favorite. The display came complete with appropriate smells and sensory experiences. I would deem this a WIN.

BountyBigSpills