Posts Tagged ‘art’

¡Viva las mascaras!

Monday, October 18th, 2010
I just got back from a trip to Mexico and am completely obsessed with Lucha Libre art. The wall paintings are bold and graphic with bright colors and thick cartoon style lines. The posters and handbills advertising the fights are created using letterpress printing. This eliminates the digital process as well as the need for plates and pre-press, which makes the process efficient for handling the frequency of the fights. All the fonts, illustrations, and other design elements are ready to go at the printer’s shop, they only have to be compiled and arranged in the proper order. The printer does this himself on the press. The colors, usually bright and vivid and often including gradients between colors, are also mixed on the press. I also love the vintage Lucha Libre movie posters featuring Santo, Blue Demon, Mil Mascaras and other luchadores. Everything about Lucha Libre is very pulp, the movie promo posters are especially pulp in look and feel and are often printed on low quality paper just like the old 10 cent paperbacks. I’m currently shopping here for a poster for my condo, the only problem is deciding which one! I also got myself an official luchadora name here. Now all I need is a mask and I’ll be ready for the ring!
Enjoy a sampling of photos of Lucha art taken during my travels as well as some vintage poster images found online.
- El Gallo del Oro


Work of Art

Monday, August 9th, 2010

Has anyone checked out the new reality series “Work of Art” on Bravo? Set in New York, fourteen contestants compete against each other to become the “next great artist,” win some cash, and receive a solo gallery showing. Judged by art enthusiasts, gallery owners, and art critics, the artists complete in challenges testing their skills in a variety of media from oil painting to silk screening, all based around the week’s chosen theme. Themes are all over the place — in one episode artists used trashed electronics to create a sculpture that would reflect their personality. In another the artists had to create a work that was symbolic of the moment their artistic expression began, using only materials found at the children’s art museum (crayons, colored pencils, pipe cleaners, etc.).

I love checking out what the artists come up with and getting a glimpse into their creative process. It seems like some people can just hit the ground running, while others hit a road block and just can’t get their head around a project till the last minute, much like working in any design field. Sometimes projects just click, and others you need to take a minute (or hours) to have that light of inspiration. The hard part for me is watching this with my artsy boyfriend; he thinks that the art really can’t/shouldn’t be judged, because it is so subjective, and I always get an earful of this throughout each episode. I can’t say that I don’t agree with him, because some of the things the judges are loving, in my opinion, look like piles of waste or feel completely off-theme. How can you really tell what is the best? I try to look past what may be considered this show’s obvious flaw and just enjoy the clashing egos, back stabbing, and of course creative ideas and designs. Check out all the action on Wednesday nights at 11 on Bravo.


Make art while designing

Thursday, March 4th, 2010

We’ve been playing with the mouse tracking application IOGraph to see what our mouses create while we work away as usual. The application tracks your mouse path, making a visual representation of every move you make. The images are cool looking and even more fun when you look at them while thinking about how the movements were effected by what programs you were working in, what type of project you were working on, where your palettes were placed, whether you tend to use key commands or prefer to use the menu etc. This image on Flicker shows the IOGraph image over the top of the desktop to illustrate this point.

Here are images taken after an hour and a half from each of the designers.

Here is Robin working on an eCommerce site in Photoshop:

And Greg researching on the internet:

And me working back and forth between Illustrator and InDesign:


Perfectly imperfect

Wednesday, January 27th, 2010

The design team has often talked about the tendency for designers to be perfectionists. Sometimes, especially when creating something for myself, this can be paralyzing. It has to be absolutely perfect and I can’t start until I know exactly how that perfect thing will look. Let me tell you, this can result in some blank white walls in my apartment. I know I’ll have to stare at it, whatever it is, day in and day out and that if it isn’t perfect it will drive me crazy! But what if it isn’t permanent? What if I just do without analyzing the final product and every step it will take me to get there? And then if I hate it, or get sick of it, I can rip it down and start something new. It is this idea that got us Zoomers started on a new mission to create temporary pieces of installation art on the walls of our studio. We wanted to do something that all Zoomers could quickly contribute to while taking a moment to stand up and get away from their computers. We wanted something that could morph and change throughout the process of creating it. We wanted something that didn’t need a storyboard, a set of brand guidelines or a project manager. With this in mind, reacting to a printer that kept jamming we started crumpling up the mangled sheets of paper and stapling them to the wall. And so it begins, we have a beginning but no precise vision for the end, and in this case, that is the way we like it!

TheWall