Posts Tagged ‘Apple’

Steve Jobs Keynote: WWDC 2010

Monday, June 7th, 2010

I have searched high and low to be able to bring you Steve Job’s keynote address from the World Wide Developers Conference, but am unable to find a downloadable video anywhere. So, instead, I’ll summarize the keynote and provide you with this link that will take you to the Apple site where you can watch the keynote in it’s entirety.

The short version goes something like this: Steve Jobs unveiled the new iPhone 4 and was able to delve into 8 of the iPhone’s 100 new features. They go something like this:

1. All new design: Jobs begin with a bit of humor, asking the audience to “stop me if you’ve seen this”. If you don’t know what he means by that, click here. The new iPhone is extremely thin (24% thinner than the 3GS), making it the thinnest smartphone on the planet. Other features include a front and back facing camera with flash for still shots and video, as well as a super sexy stainless steel band surrounding the phone. This is also part of the wireless antenna, which makes it not only beautiful, but functional.

2. Retina display: The new display (still scratch resistant glass) increases the pixel density by four times, thereby making the text and images sharper and easier to read. The display is actually 326 dpi. The human retina can only differentiate pixels that are less than 300 dpi, so the user will not be able to tell where the pixels begin and where they end. The audience is guaranteed that “once you use a retina display you won’t be able to go back.”

3. The A4 Chip: the new iPhone features Apple’s A4 chip, which increases battery life and gives the user up to 40% more talk time and it also increases storage to 32GB.

4. Gyroscope: The three axis gyroscope will allow for streamlined motion sensing and precise positioning information. This added feature joins the four other sensing features on the iPhone, namely, the accelerometer, compass, proximity sensor, and ambient light sensor. All work together to give the user a sensing experience like no other.

5. New Camera System: The new iPhone features a 5 megapixel camera (that’s a full 2 megapixel increase) and is capable of capturing more photons per picture. Other features are digital zoom, tap-to-focus (in both camera and video), LED flash, video recorder, and one click sharing. Oh, did I mention iMovie for iPhone? Yeppers.

6. iPhone OS4: New operating system? Check! Except it’s calls IOS4 and it will be the same one running on iPads and iPods. Although I won’t go into great detail, the broad strokes include multi-tasking, 100 new user features and 1500 new developer APIs. Say hello to folders with drag and drop too!

7. iBooks: Like the Kindle and the iPad, the iBook feature includes bookmarking, bookshelf, and the iBookstore. Additionally, once you purchase and download a book, you can then wirelessly download the same book to all your devices (iPhone, iPad, iPod Touch) at no additional charge. iBooks will automatically sync your notes, bookmarks and place you left off in your book across all your devices.

8. iAds: This feature was created to help developers earn money to enable them to continue to create low cost apps for users. They say. iAds will keep the user in the app they are currently working in, no matter whether they click on the banner ad or not. This last feature isn’t probably one that users are looking forward to so much, but this was a developer conference, so….

Oh wait, did I forget the best feature ever? Did I forget to mention video calling? It’s called Facetime and it’s super fabulous. This works anywhere with wifi and it’s pretty damn simple to use.

In short, I. Can’t. Wait.

You?


Let’s all just relax a little bit…

Thursday, April 29th, 2010

This has been a hot button for a little while now, but if you still haven’t heard, here is a synopses of the prototype iPhone shenanigan…

  • Employee leaves new iPhone at a bar
  • Dudes finds said iPhone
  • Dude calls Apple, they say they don’t know what he’s talking about
  • Dude decides to make a buck off it, since he can’t really return it
  • Gizmodo.com buys said iPhone for $5K
  • Apple flips out, demands return of iPhone
  • Search warrent issued and Gizmodo.com reviewer gets his door busted in
  • Dude who found the iPhone at the bar also gets his place raided by the tech police

Click through to read my response and watch John Stewart’s reaction as well.
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3D Apple Tribute

Tuesday, March 2nd, 2010

Many of us at Zoom (correction: MOST) have been Apple fans for quite some time. The video tribute below was created by Transparent House and the animation was done using 3D’s Max and V-Ray Render. Shockingly enough, the entire process took no more than 10 days to complete. Without tooting our own horn too much, the tribute brings to mind our own Zoom Creates Reel, which is quite possibly why I find it so darn attractive.

On a side note, the presentation of the products is beautiful and shows the genius progression of a company started in a garage that has grown into an empire.

Anatomy of Apple Design from Transparent House on Vimeo.


I am a Mac.

Friday, June 26th, 2009

apple-logo-black-xsan

Welcome to Nineteen Forty One, the newest addition to the list of creative concepts from Zoom Creates. This is the Etc. post; it will happen without fail every Friday. Sometimes it will feature a rant, other times a rave.

Let me first begin by saying that my name is Lisa Harvey, and I am an account executive at Zoom Creates. But more importantly I am a recovering PC, also known as a Mac. Although a blog is far too short to go on at length about why I switched over from PC to Mac, one thing I can tell you is I will never go back. There is something to be said for the feeling you get when you are owned by a Mac. Life becomes easier, prettier, more organized and more fun. You get to join a group of elitists, but why? Why is Mac the creme de la creme? Besides a fabulous user platform and interface, what it comes down to is marketing.

Ask any Mac fanatic what the pivotal moment for Apple Computers was and they will tell you that things really took off with a little ditty of a Superbowl commercial back in 1984. The commercial was a play off of George Orwell’s totalitarian vision of the future, and the tagline stated “Why 1984 won’t be like 1984.” And it wasn’t. (more…)