Posts Tagged ‘advertising’

Guess What? Size DOES matter.

Wednesday, January 20th, 2010

googlebrowsersizeThe Internet is full of variables.  As web developers and web designers, we constantly wrestle with web user variables.  Things like: browser types, browser versions, platforms, Flash, JavaScript, cookies, web-safe colors, connection speed, visual impairments, and fonts.

Our goal is to find the most common settings, and to deliver web sites which match settings with a majority of users viewing the sites.  Also, we need to mitigate any problems which might arise if the user doesn’t have their environment settings similar to the development team’s in-house settings.  Let’s face it, not everybody uses Firefox or Chrome.
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Social Media Revolution

Tuesday, December 29th, 2009

I came across this video about a month ago and was so impressed by it, I went ahead and pulled the stats out to use in client interaction. Take a few moments to take this in… well worth the time out of your day to see the real impact social media is having on the world as we know it.

Happiest of holidays to you from Zoom!

Friday, December 25th, 2009

Zoom Creates will be shutdown from December 24 – January 4, 2010.

Here’s to another great year of inspiring design, development magic and strategies that will knock your socks off!

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Guerrilla Marketing to promote change

Friday, November 27th, 2009

Although Guerrilla Marketing can indeed prompt it’s target audiences to buy a product or influence their purchasing decisions, it can also bring about change in a way that is not monetary at all. The following campaigns were compiled by D-Lists and struck a chord with me.

The campaign below was designed to bring awareness to landmines and the continued use of them in certain countries. The ketchup packets turn into a powerful graphic message when the corner is torn off giving the impression that the boy’s leg has been lost and is bleeding as ketchup seeps out.

The second ad is for Project Cuddle; see description below.

Finally, the Dublin City Council simply got sick of people leaving gum on the sidewalk so they came up with an effective, yet inexpensive campaign to get their point across.

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Zoom Creates a radio campaign!

Tuesday, July 21st, 2009

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We’ve been having a heckofagoodtime here at Zoom Creates. In addition to the typical fun and festivities surrounding our projects, we’ve been working on a radio ad for one of our long term clients, Sunset Bingo. Over the last year, Sunset Bingo has undergone a plethora of changes, both internal (remodel) and external (brand/identity). Zoom Creates has been fortunate enough to play a major role in both, and then some.

This radio ad is meant to convey to the world, rightly so, that bingo is a fun, inexpensive and often lucrative form of entertainment that can be enjoyed with friends or family. Our process for creating the ad consisted of brainstorming sessions, copy writing,  and rounds of revisions, production and editing, as well as the team effort of fine-tuning the ad second by second to get the final result we were looking for.

Please take a listen and let us know what you think. Better yet, head down to Sunset Bingo for a night of fun and let them know you heard the good word from Zoom Creates!

This radio ad is currently being aired on K103fm. Click below to listen:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

When It Rains, It Pours.

Friday, July 3rd, 2009

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I was combing the grocery store aisles last week because I needed salt for a recipe. I didn’t need just ANY salt, though. I wanted the very best salt. I saw a plethora of different brands, some name brands and others generic. The one that stood out, of course, was Morton’s Salt. It was packaged better, and featured a nifty little pour spout that the others lacked. Besides that, I’ve known since childhood that the round blue box contained the best salt in the world. How did I know that? Marketing, my friends.

The branding of Morton’s salt began in 1911 with a significant image that has evolved over the years, but essentially stayed the same. We are all familiar with the little girl and umbrella holding a box of salt pouring out behind her, amidst the rain. Her tagline is “When it rains, it pours.” Why? Because in 1914, Morton’s salt publicized their claim to fame: their salt contained magnesium carbonate, an anti-caking agent that allowed the salt to pour freely even in great humidity or rain. Today Morton’s salt doesn’t contain magnesium carbonate anymore; rather, it contains calcium silicate, an equally anti-caking alternative.

So that must mean that Morton’s is indeed the better salt, thus the higher price tag and much higher annual sales. Not too fast: upon reading the ingredients for other leading and generic salt brands I found that they, too, contain anti-caking agents which allow them to also  pour freely in the rain. What is the Morton’s secret, then? Brand. Brand. Brand.

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Billions of Devices Can’t Be Wrong

Monday, June 29th, 2009

USB-billionsHello, I’m USB. You may remember me from such campaigns as Frank’s Cubicle, or “The Mother of all Hookups”, or as the connection that charges your cell phone, plugs in your keyboard, and downloads your photos. Yep, that’s me.

Today Zoom Creates is announcing the launch of USB’s new ad campaign, “Billions of Devices Can’t  Be Wrong.” With over 6 Billion USB devices in use on our fair planet, USB is positively ubiquitous. It’s everywhere. And it works like a charm.

Look for the ad in the esteemed publications Wired and PC World, and when you are thumbing through the in-flight magazines on Alaska, United and Southwest Airlines. It’ll beat the Hammacher Schlemmer catalog every time.

I am a Mac.

Friday, June 26th, 2009

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Welcome to Nineteen Forty One, the newest addition to the list of creative concepts from Zoom Creates. This is the Etc. post; it will happen without fail every Friday. Sometimes it will feature a rant, other times a rave.

Let me first begin by saying that my name is Lisa Harvey, and I am an account executive at Zoom Creates. But more importantly I am a recovering PC, also known as a Mac. Although a blog is far too short to go on at length about why I switched over from PC to Mac, one thing I can tell you is I will never go back. There is something to be said for the feeling you get when you are owned by a Mac. Life becomes easier, prettier, more organized and more fun. You get to join a group of elitists, but why? Why is Mac the creme de la creme? Besides a fabulous user platform and interface, what it comes down to is marketing.

Ask any Mac fanatic what the pivotal moment for Apple Computers was and they will tell you that things really took off with a little ditty of a Superbowl commercial back in 1984. The commercial was a play off of George Orwell’s totalitarian vision of the future, and the tagline stated “Why 1984 won’t be like 1984.” And it wasn’t. (more…)