The Breast Cancer Foundation of Singapore wanted to get to the heart of the matter when it comes to breast cancer. They realized that women spend a great deal of money, time and effort making sure everything is in place: hair, makeup, clothing, complexion, toenail polish, eyebrow waxing, leg shaving and the list goes on. But the reality is that women do not spend enough time performing self exams and looking out for the warning signs of breast cancer. Just a few minutes a month could save hundreds, probably thousands, of lives.
It was this realization that birthed the latest ad campaign for BCF-Singapore. I feel that they did an excellent job of creating an eye catching, aesthetically appealing series of print ads that clearly communicated the importance of spending time taking care of the areas that don’t show, too. With that being said, enjoy the ads and don’t miss the message!