Posts Tagged ‘2010’

Zoom Creates Campers

Monday, August 30th, 2010

On Friday morning we packed up and headed out on the 1st Annual Zoom Camping trip. The seasoned campers were were efficiently packed with all the necessary camping gear. Others were still wondering exactly how exactly the lack of room service, not to mention electricity, was going to work. Still others worried about the weather — when we reserved the sites back in January we were picturing the August weather a little bit differently. But every last one of us was excited for the adventure and hilarity that was sure to ensue.

We lucked out with the weather, sure it could have been a little warmer, but we didn’t see a single drop of rain. We ate like kings and queens and even had our own floating island. We also learned a thing or two. Kris taught us that the water in the lake is wet! Who knew? Thanks to Eva we realized that when laughing uncontrollably while laying on a floating island in the middle of a lake, its best to keep hold of a handle. Kurtis demonstrated exactly why half shirts went out of style. June and Lisa informed us that camping is dirty. And Tim taught us that short ribs are even better when cooked over the fire in the wilderness. But most importantly, we learned that with a group of Zoomers working together, we can accomplish anything!

Work of Art

Monday, August 9th, 2010

Has anyone checked out the new reality series “Work of Art” on Bravo? Set in New York, fourteen contestants compete against each other to become the “next great artist,” win some cash, and receive a solo gallery showing. Judged by art enthusiasts, gallery owners, and art critics, the artists complete in challenges testing their skills in a variety of media from oil painting to silk screening, all based around the week’s chosen theme. Themes are all over the place — in one episode artists used trashed electronics to create a sculpture that would reflect their personality. In another the artists had to create a work that was symbolic of the moment their artistic expression began, using only materials found at the children’s art museum (crayons, colored pencils, pipe cleaners, etc.).

I love checking out what the artists come up with and getting a glimpse into their creative process. It seems like some people can just hit the ground running, while others hit a road block and just can’t get their head around a project till the last minute, much like working in any design field. Sometimes projects just click, and others you need to take a minute (or hours) to have that light of inspiration. The hard part for me is watching this with my artsy boyfriend; he thinks that the art really can’t/shouldn’t be judged, because it is so subjective, and I always get an earful of this throughout each episode. I can’t say that I don’t agree with him, because some of the things the judges are loving, in my opinion, look like piles of waste or feel completely off-theme. How can you really tell what is the best? I try to look past what may be considered this show’s obvious flaw and just enjoy the clashing egos, back stabbing, and of course creative ideas and designs. Check out all the action on Wednesday nights at 11 on Bravo.

First Annual Rainbow Day

Wednesday, June 30th, 2010

Rainbow Day was brainchild of the Tweedles, inspired by the Jimmy Dean Ad campaign and a line up of brightly colored shirts. The plan: everyone would sign up for a color and then could wear a top or dress of your chosen color for the day. (Note: your color had to appear solid from 3 feet away, no plaids allowed!) We brought in treats in a rainbow theme and we even caught a snapshot of the Zoomers in full rainbow attire, complete with Kurtis as the pot of gold! I don’t think you could get anymore bright and cheery then this colorful group!

If you haven’t already caught the Jimmy Dean ads on TV, you should head on over to YouTube and check out our very own rainbow inspiration.

“Brands tell the truth and when they don’t they fail”

Wednesday, May 19th, 2010

I just read Graham Button’s blog about Brands in the age of the Millennials. Its such a must-read that I thought I’d re-post it here.

He leaves us with a final note — a video with a poem by Taylor Mali animated by Ronnie Bruce. It is definitely worth watching — so check it out here or after the jump.

“Daddy, What’s a Brand?” and 9 More Awkward Questions for Uncertain Times

1. “Daddy, what’s a brand?” Chiquita, Victoria’s Secret, The GOP, Amnesty International. They all use marketing and invite trust in a distinct belief system. They’re all, to one degree or another, brands. For a brand, nirvana is when your good name is so widely endorsed that it enters the language. “Pass the Kleenex.” “Google it.” But that’s the top of a long and slippery slope–look at Toyota and Tiger Woods. A healthy brand drives up your stock, and vice versa. These are the things we thought we knew. It’s 2010–are they still true?

2. My brand isn’t working. Better send out an RFP, right? There’s this idea that advertising or design firms create brands. This is silly. “Just do it” was there in the Nike culture–Wieden + Kennedy was just the reporter that dug it up. Brands tell the truth and when they don’t they fail. Look at New Coke or Cool Britannia–people like you and me decide what Coca-Cola is or isn’t, and in the end it was Britain which re-branded Tony Blair. Recently in Colorado, people took to the streets to protest the possible end of the Frontier Airlines “tail animals”–the core of a brand our company Genesis helped to launch. It wasn’t the graphics they were defending, it was the culture they express. If your brand is under-performing, the first place to look is the mirror.

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Quit Facebook Day — May 31, 2010

Friday, May 14th, 2010

So, apparently Facebook users are ticked off. A lot. So much, in fact, they’ve done everything but declare a national holiday. What they have done, however, is make May 31, 2010 Quit Facebook Day, complete with a website stating the reasons behind their en masse sign-off and offering to send users an email reminder on the 31st to delete their account.

Some of the reasons cited (directly from QuitFacebookDay.com:
For us it comes down to two things: fair choices and best intentions. In our view, Facebook doesn’t do a good job in either department. Facebook gives you choices about how to manage your data, but they aren’t fair choices, and while the onus is on the individual to manage these choices, Facebook makes it damn difficult for the average user to understand or manage this. We also don’t think Facebook has much respect for you or your data, especially in the context of the future.

For a lot of people, quitting Facebook revolves around privacy. This is a legitimate concern, but we also think the privacy issue is just the symptom of a larger set of issues. The cumulative effects of what Facebook does now will not play out well in the future, and we care deeply about the future of the web as an open, safe and human place. We just can’t see Facebook’s current direction being aligned with any positive future for the web, so we’re leaving.

The site then goes on to sympathize with the public, claiming they “understand this is a difficult decision…. facebook is engaging… facebook is addictive…”

For me personally, I will not be quitting facebook this month, or even next month. I like Facebook, I’ve reconnected with people I thought I’d never hear from again and I believe that if I were as passionate about these issues as these people are, it would mean I’m spending too much time on Facebook, period.

You can read more and decide for yourself on QuitFacebookDay.com.

Will you quit or stay committed??

2010 Web Design Trend: Hand Drawn Elements

Thursday, April 22nd, 2010

Many of today’s websites are now incorporating hand drawn or sketch elements into their designs. A hand drawn element can give a website a more personalized, unique, and organic feel,  making a design stand out from traditional web graphics. They key to this trend is to use the elements as an accent to the design and not as the main focus. You do not want to overwhelm the viewer by having a site covered with doodles, instead, use it sparingly to enhance specific elements in the design. Check out examples of hand drawn elements:

Boompa

Boompa

Yellow Bird Project

Wallace HCL

This is Grow

Web Designer Wall Jobs

Free People

Charming Wall

2010 Web Design Trend: Introduction Blocks

Tuesday, April 6th, 2010

When you visit a site for the first time, one of the most important elements you can find is an introduction block. We look to the block to greet the visitor, introduce the site, and give a brief description of who they are and what they do. Many sites follow the practice of using an intro block, but it is generally uncommon to see them used on either blogs or e-commerce sites. This block is mainly found in the upper-left area of the page, which is usually be the first area a viewer will look, making it a great place to let the user see your most key information. You’ll notice that today’s intro boxes aren’t scared to break the boundaries. They can be found in new areas of the page and also tend to take up a large chunk of real estate no matter the quantity written. They are bold, beautiful, and a great way to make a first impression. Check out examples of large intro blocks below:

Sold Shops

Seth Said

Kyle Standing

Jason Reed Web Design

Big Cartel

Tobias Baeck

2010 Web Design Trend: Modal Boxes

Monday, March 15th, 2010

A modal box is a secondary window that pops up and floats over the top of a web page, requiring a visitor to interact with it before they can return to the main window. It works similarly to a pop up box, but is way better, because they are seamlessly integrated into the layout of a web site and there is no need to load a new page. These boxes are more stylish, user-friendly, and allow the viewer to focus on pertinent information. You’ll commonly see these used to display images in detail, on sign-in forms, for alerts or notifications, to display help tips, search boxes and video. Check out examples of modal boxes below:

Facebook

Jules

Jules

Sierra Trading Post

Digg

Digg

Tumblr

2010 Web Design Trend: Increased White Space

Tuesday, March 9th, 2010

Today’s websites are getting cleaner, more streamlined and focused on an increased use of white space. White space refers to the negative space between and around the elements in a design (graphics, type, columns, etc.). Those who are inexperienced with the use of white space may view it as an empty area, and thus a waste of valuable screen real estate. This blank space, however, is extremely beneficial to a design and the usability of a site. White space will make a layout much easier on the eyes. It reduces the amount of text a viewer will see at one time, increasing legibility and helping a visitor quickly find what they are looking for. It can also improve the structure of a site by creating a visual separation of elements, allowing content to stand out from the background. Not only is it functional, increasing space can also give a web site a more professional, uncluttered, and fresh appearance, providing a strong platform on which to present your message. Check out the examples below for excellent uses of white space:

Apple

Jason Reynolds

Indie Labs

Buffalo

Astheria

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