Archive for the ‘ZoomCreates.com’ Category

Zoom Creates a radio campaign!

Tuesday, July 21st, 2009

Sunset_Radio_Web_Banner_0716

We’ve been having a heckofagoodtime here at Zoom Creates. In addition to the typical fun and festivities surrounding our projects, we’ve been working on a radio ad for one of our long term clients, Sunset Bingo. Over the last year, Sunset Bingo has undergone a plethora of changes, both internal (remodel) and external (brand/identity). Zoom Creates has been fortunate enough to play a major role in both, and then some.

This radio ad is meant to convey to the world, rightly so, that bingo is a fun, inexpensive and often lucrative form of entertainment that can be enjoyed with friends or family. Our process for creating the ad consisted of brainstorming sessions, copy writing,  and rounds of revisions, production and editing, as well as the team effort of fine-tuning the ad second by second to get the final result we were looking for.

Please take a listen and let us know what you think. Better yet, head down to Sunset Bingo for a night of fun and let them know you heard the good word from Zoom Creates!

This radio ad is currently being aired on K103fm. Click below to listen:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.


What Happens Behind the Curtain

Friday, July 17th, 2009

On A Deadline

Here at Zoom Creates, we like to think of marketing, web development, design and account services as a bit of an art. We are professionals, after all, who fine-tune our craft with the focus and detail of a team of surgeons.

There are times, though, when the rubber meets the road, a deadline is just around the corner and things get messy. Fun, but messy. We look around for the secret talents that lie within our Zoom family, because sometimes a project needs one final edit to make it perfect and it needs to be an inside job.

This is one of the joys of working at Zoom Creates: each of our members possess an arsenal of talent for the work they do 40 hours a week. But what about the other 128 hours out of the week? Well … take a look.

On any given day, you may find a Zoomer seeking out Complementary Colors for a daily photo blog, or perhaps applying makeup for an upcoming stage appearance with Pink Noise. You might run into one of our principals at a model train show, or see a Zoomer at a specialty shoe shop feeding her passion for footwear. Other Zoomers take pleasure in gallivanting across the globe, taking the Flat Design Team with them, or brewing their own Craft Beer (pun intended).

Regardless of how the other 128 hours are spent, as a firm we take great pride in the abilities we exhibit in and out of the office. And if you’re wondering what’s taking place behind the curtain in the photo above, just know that we will make the deadline for the project at hand and the result will be fabulous—even if the production itself was not glamorous. And we’ll have  had a great time producing the results-oriented work we are known for.


Oh, the places we’ll go!

Monday, July 13th, 2009

postcardsIt’s summer, my friends. Time for warm evenings, BBQs, camping and yard work; lemonade, beer, ball games and swimming pools. And vacation. Let’s not forget about vacation!

First, let’s review the basics. To paraphrase Wikipedia: “In the United Kingdom, vacation once specifically referred to the long summer break introduced by William the Conqueror from Normandy to facilitate the grape harvest. Vacation=Wine! We can all get behind that, right?

Furthermore, “vacation, in English-speaking North America, describes recreational travel, such as a short pleasure trip, or a journey abroad. Most of the rest of the English-speaking world says holiday, rather than vacation.” So along with our dear inches and feet, we Americans are really sticking to our guns by saying “vacation.” Go us.

(more…)


The Illumination of ZoomCreates

Monday, July 6th, 2009

LightsCategory-2Question: How Many Zoomers does it take to change over to Compact Florescent Bulbs?
Answer: 1, but she has to be really stubborn.

We are ever so fortunate to work in a beautiful, creative and energizing environment. Not only do we get to fraternize with four legged co-workers, we’re also the recipients of daily feeding, encouragement and a camaraderie that borders on, and sometimes crosses over to, the familial. We’re not just fortunate, we’re plain damn lucky.

Last year I got a whim, as I am wont to do, that since we were already recycling, we should step it up a notch and convert our lighting over to The Compact Flourescents. Easy you say! No. We have 10 very different, very stylish light sources scattered throughout our studio. Each of them of course, takes a different size and wattage. And so, friends, I began my quest. The small spots? Those were easy! Our Magnificent Modernicas? No Problem!  The primary Studio can lights? Insert the sound of screeching tires and honking horns with a side of cursing.

(more…)


For Independence Day set off some particle effects!

Thursday, July 2nd, 2009

FireworkWith Independence Day (Fourth of July) just a couple days away, I thought I’d share some fireworks. But these ones are safe and eco-friendly. And, to save you some cash, I’ll show you how to make your own fireworks! Sorry, pyro-maniacs, we’ll be using Flash AS3 to generate safe particles. Take a look at the fireworks show I’ve created in Flash, and if you’re interested in creating your own, follow along with my instructions.

Here are our requirements:

  • create a particle effect that resembles a firework burst.
  • vary them in size and color.
  • celebrate our independence.

Let’s get started!

(more…)


Billions of Devices Can’t Be Wrong

Monday, June 29th, 2009

USB-billionsHello, I’m USB. You may remember me from such campaigns as Frank’s Cubicle, or “The Mother of all Hookups”, or as the connection that charges your cell phone, plugs in your keyboard, and downloads your photos. Yep, that’s me.

Today Zoom Creates is announcing the launch of USB’s new ad campaign, “Billions of Devices Can’t  Be Wrong.” With over 6 Billion USB devices in use on our fair planet, USB is positively ubiquitous. It’s everywhere. And it works like a charm.

Look for the ad in the esteemed publications Wired and PC World, and when you are thumbing through the in-flight magazines on Alaska, United and Southwest Airlines. It’ll beat the Hammacher Schlemmer catalog every time.


Bubbles, Bubbles Everywhere

Friday, June 12th, 2009

fizzyliftingdrinksThough the word “Bubble” is getting a bad rap lately, with its doomsday associations with housing and stocks, not to mention the nationwide loss of productivity due to bubble shooter, bubbles aren’t all bad. As we’ve found out recently at Zoom Creates, they can be just the thing to float good ideas out into the world. And our kind of bubbles don’t burst, they just keep expanding.

Bubble is our name for a pet project, one that any Zoomer can own, lead and develop for their creative satisfaction and the betterment of the company. It’s our chance to make real those fanciful ideas that often get tossed into the “we should do that someday!” drawer. You have an idea, you make it a Bubble, it gets nurtured and supported and is born into the world.

Case in point: this blog is a Bubble, one that languished as a “we should do that someday” idea until a team of account execs, designers and developers yanked it out of the drawer and fashioned it into an original creation we can all be proud of. We hope you enjoy reading it. Visit often and enjoy professional tidbits, singular perspectives, creative and geeky morsels, diverting stories n’ more.

More Bubbles float in the hangar eagerly awaiting their launch, and we are excited to share them with you as they’re released. Sneak preview: keep an eye out for the Zoom Creates Geocache, to be introduced at the end of the month.

In the meantime, enjoy Nineteen Forty One.