Archive for the ‘ZoomCreates.com’ Category

Let the holiday festivities begin!

Thursday, December 23rd, 2010

As we anxiously tie up loose ends here at the office, we look forward to the next couple weeks of celebration and relaxation. Our Zoom Creates holiday party was a blast (see image of our developers having the time of their lives), we’ve been munching on festive holiday treats for nearly a week now and we look forward to 2011 and the exciting work that will be done. From application development to sassy design, Zoom Creates will be back next year to take on the world of marketing with savvy strategy and sincere appreciation for the fabulous clients we get to work with.

Our offices will be closed from December 24, 2010 and will reopen on January 3, 2011. We look forward to seeing you next year!


Zoom Creates Happy Holidays

Tuesday, December 14th, 2010

What do you get when you put an entire staff of Zoomers together in a room and ask them to come up with a fantastic, fun for all ages, holiday client gift? Oh, and there’s a few stipulations: it needs to be eye catching (no problem for our design team), interactive (three cheers for our developers) and executed in a timely, efficient manner (read: account services team). What you get (and we are very pleased to finally be able to share our work with the world) is a 2010 Zoom Creates Holiday Campaign! It is 9 parts creativity, 5.5 parts savvy strategy, 8 parts highly effective team effort and 100% successful.

The details: each of our fabulous designers (and a last minute submission by our intern, Kyle) took it upon themselves to create a gift wrap design that would later be printed and mailed to our clients and contacts, some past and some present. Once their designs were finalized and sent to print, various team members took on copywriting roles (in a very creative way, I might add) and starting fitting the pieces together to create what would become our newest Zoom Creates microsite. Our development team used their mad skills and superhero talents to create us a site that flowed beautifully in line with our wrap. From there, our packages were prepped, envelopes were stuffed with care, and they were on their way to bring Zoom-tastic cheer to our friends near and far. An eblast bringing additional good cheer went out today and the rest is holiday history!

Don’t take my word for it! You can experience our take on the holidays for yourself! From all of us to all of you, happiest holidays. Stay cool and keep wrapping.

www.zoomcreates.com/wrap


Zoom Creates Gives Back 2010

Wednesday, December 8th, 2010




Each year, we try to find one organization in which to give back to during the holidays. Two years ago, we adopted a family. Last year, we gave wish list items to children at St. Mary’s Home for Boys. This year, we looked at many options ranging from the Oregon Humane Society to Salvation Army and everything in between. Our goal was to find an organization that is credible, well known for their good works and somewhere that we know our contribution will go directly to those who need it most. This year, our charity of choice was the Oregon Food Bank.

We are definitely not ones to toot our own horn, that’s not the purpose of this post. However, there were some alarming statistics that were so impactful we ended up choosing OFB. We share these with you so that maybe, if you are looking for somewhere to give back to, you may be inspired to give to the Oregon Food Bank, too!

  • 73 percent of surveyed households had incomes below the federal poverty level ($22,050 for a family of four). That compares to 67 percent in 2008.
  • 64 percent of households with children had incomes below the federal poverty level.
  • 29 percent of households had incomes below 50 percent of the poverty level ($11,025 for a family of four).
  • 31 percent of surveyed households listed long-term unemployment as the reason they sought emergency food. That compares to 22 percent in 2008 at the beginning of the recession.
  • 28 percent of adult recipients are unemployed and looking for work, compared to 20 percent in 2008.
  • The average length of time of unemployment was 15 months.
  • Due to an unprecedented recession, demand for emergency food remains at historic levels.
  • An average of 240,000 people eat meals from emergency food boxes each month. Of those, 33 percent are children.
  • 16 percent of adult recipients work full time, compared to 21 percent in 2008.
  • 52 percent of respondents cite “to be employed” as critical to improving their situation. That compares to 45 percent in 2008.

Without belaboring the point, the facts listed above made today’s poverty, unemployment and overall need very real for us. With the economy the way it is and unemployment running out, many families are genuinely struggling to get by. When 64% of families with children have an income below the federal poverty line, there’s definitely a need for assistance from those of us more fortunate.

The bottom line is this: our communities need us and it takes very little to make a big difference, so if you are out and about this year, pick up a bag of canned goods and drop them at any Jiffy Lube in the Portland area. If we all pitch in just a little, we can truly make an impact on those who have run across hard times, some for the first time ever. It takes a village!

More info here.


Hello Zoom, an Android App Tutorial

Wednesday, August 4th, 2010

In my last post, I talked about the neat little phones that me and Justin picked up (not the phone that Justin won, lucky…), the Samsung Vibrant. It’s an Android powered phone, with an awesome screen and all that jazz. Feel free to check out that post for all my hype, because this post is about writing Android apps.

Most beginner tutorials out there that I found over the last few weeks have just regurgitated the Hello World demo app from Google. I found that pretty useless, because Google has a perfectly fine demo on how to print text to the screen. I set out to build a little app that displays an image, has button, can update the screen, and gives user feedback (I used the vibration feature of my phone). I even had enough time to set up a basic options menu, so that will be in this tutorial too.

I won’t be covering how to set up your development IDE, as Google has done a great job with that too. I followed the tutorial on setting up the Android API in Eclipse, and was up and running without a hitch in about 30 minutes (there was a lot to download). I developed this app on Ubuntu 10.04, but I’m pretty sure that you can use this code on any platform. Click through to get started!
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KITT Happens

Tuesday, August 3rd, 2010

Last weekend was the fifth annual 2010 Adult Pinewood Derby at my buddy Rob’s house and Zoom Creates was there representing. Kris and I both made cars this year and Kris volunteered to build a web-based online scoring tool. He borrowed a projector from Justin, hung a sheet in the garage and we were all able to see the leader board,  who was currently racing and who was on deck. It worked like a charm.

This year was a little different. In the past four years, there were strict traditional rules; weight limit; length limit; no propulsion, etc.. This year the rules were open to interpretation. There was no weight limit. Cars could be no longer than 8 inches—at the start of the race. Any non-flammable forms of propulsion were allowed. It was crazy. There was a remote controlled, gear-driven car, a remote controlled propeller-driven car, a rubber band propeller driven car, a wind-up spring driven car, and the winning CO2 propelled rocket car. There were also a handful of good old gravity driven cars. Mine was one of the latter.

This year, I decided to do make a model of KITT, the 1983 Pontiac Trans-Am driven by Michael Knight (David Hasselhoff) in the 1980′s TV show, Knight Rider. I got the idea when I saw a Tiny Cylon Kit at sparkfun.com back in February. Kurtis, who was allegedly too busy to build a car this year, offered to help me modify and install the lights from this kit into my car so it could be used as a functioning scanner in the front of the car. Well, before I knew it, it was July and I had not ordered the Tiny Cylon Kit or (just like every other year) started building my car. I decided to forgo the  functioning lights due to the time constraints.

I modeled up the car in Illustrator then printed and cut out paper templates. I needed to add some width and height to the original block of wood. I measured and cut out wheel wells and glued pieces of wood to the original block.

I took this modified block of wood along with my templates to Tim’s house and used his mini table saw and belt sander to cut out the rough shape of the car. I then build the hood scoop and spoiler out of thin plywood and glued them into place, cut out the scanner notch and drew the hood, lights and door lines. I also hollowed out a compartment underneath to hold the weight.

Then I primed and sanded and primed and sanded.

Then spray painted him gloss black.

While the paint dried, I cut the lights out of colored paper and drew the license plate in Illustrator. For the windows, I printed out a subtle gradient that would match my diorama. I cut these out of paper and spray mounted them to clear vellum and glued them to the car.

For the diorama, I found a photo of El Mirage Dry Lake in the Mojave Desert in California, added a better sky, adjusted the colors to look like an old TV whose color is going out, printed it out and mounted it to some foam core. I left a curve in the transition from horizontal to vertical to try and create the illusion of a seamless background.

All that was left to do was prepare the wheels and axles. I cannot reveal my technique for axle prep but can reveal that it involves a file, sandpaper, steel wool and a few other secret ingredients. For the wheels, I used a silver Sharpie to draw a thin silver ring where the tire meets the rim and colored the head of the axle (nail) black. I also made an iron-on KITT HAPPENS T-shirt to wear to the derby.

After aligning the wheels I added the weight, polished it up and took it to the race where it placed 5th overall out of  24. Not too bad considering.


Zoom Creates does OSCON

Wednesday, July 28th, 2010

Zoom Creates does OSCON

Last week O’Reilly put on the 2010 Open Source Convention (OSCON) here in Portland. The Zoom Dev team took Thursday morning to check it out. There were many exciting open source projects on display, and SWAG everywhere! We through caution and our identities to the wind and dropped business cards in jars and filled out forms for drawings. By lunch time, we returned to the office with bags full of t-shrits, coffee mugs, pins, pens, toys, and papers. It was a great way to spend the morning: talk about nerdy stuff with other geeks, and have something to wear for the next day. After a start like that, productivity was pretty much shot for the second half of the day, but we managed to get some work done… until we started getting phone calls for the forms we filled out and business cards we dropped. But the calls were not sales calls. Amazingly, in addition to the generous SWAG we hauled back to the office, we won three smartphones!

Qualcomm Innovation Center, Inc. (QuIC), whose focus is on integrating software and hardware on mobile devices, had a drawing to win one of ten HTC Droid Incredible phones. Both Justin and I won that drawing. And Symbian, the company that manages the operating system on Nokia phones, had a drawing to win one of three Nokia 5800 XpressMusic phone. I won that drawing too. Not bad for a days work!

Thanks, O’Reilly, Qualcomm, and Symbian for the gifts and for your support of open source projects! OSCON is coming back to Portland next year, so be sure to check it out!


The Tasting Panel featuring BellaSvago and Zoom Creates

Tuesday, May 11th, 2010

BellaSvago™ and Torkscrew™ are two brands that we at Zoom Creates are extremely proud of. From inception to product name to brand/identity to voice and messaging, we’ve been there from day one. Two beautiful logos, one lovely e-commerce website, to-die-for product packaging that’s sure to impress and a plethora of printed materials, including business systems, marketing sell-sheets, advertisements, large format and tabletop signage, as well as point of purchase concepts. These are just some of the fruits of our labor over the last 7-8 months.  Each and every Zoomer had some part in this and we all feel very close to the project for many reasons. The first is that the inventor of Torkscrew (a fabulous all in one screw cap/corkscrew/champagne/beer bottle opener) is our very own Leisa Bates, one of four Zoom Creates principals and our finance extraordinaire. (You can read more about Leisa here and Torkscrew here.)

If you combine a super cool kitchen/wine gadget with an idea that sprung out of a great mind that we know and love… you can imagine the heart and soul that went into this project. Long story short: Torkscrew and it’s parent company, BellaSvago, is growing and making their mark on the world. Enter The Tasting Panel magazine, whose May 2010 issue features a full page editorial outlining the  Torkscrew Story and touches on the minds behind the brand (that’s US). Please enjoy.


The Problem with Probability

Friday, January 22nd, 2010

If you were to flip a coin 10 times, and it comes up heads each time, you might think, “On the next flip, it’s SURE to come up tails – it’s due.” If you flip the coin 10 more times and again it comes up heads each time, you might think, “The next flip will surely be HEADS. Just look at the statistics.” Of course, we know that any flip has just as much chance as being heads as it does tails (assuming the coin is evenly weighted and symmetrical). So how many flips does it take to change our feeling about the next flip? Somewhere between 10 and 20 flips? (more…)


Resolution | Building A Better Coop

Wednesday, January 13th, 2010

Fads. None of us are immune to them all the time, it’s just that some are easier to resist than others.

For instance, brown was never the “New Black” for me, it was just brown. Chickens, on the other hand, now those were a fad I just couldn’t pass up.

Chicks

Fluffy Yellow Chicks? I’ll take 5 of those Silver Laced Wyandotte’s please! We’re allowed to have 3 hens, but I figured there might be some natural attrition. I also allowed for human error that 1 or 2 might turn out to be Roosters. We watched in awe as the chicks went from fluffy, to gawky to beautiful. Well, all but one of them. I would stand out by the run watching them, the sun glinting magically off their iridescent tail feathers and remark to my partner “Baby, they’re so pretty! Except that one, why is she so ugly?” And then, one day, we heard a tentative, garbled Rrrrr-rrrrr-rrrrr. The ugly one, it turned out was our only hen. (more…)


Getting Jollified

Friday, December 18th, 2009

Hopefully everyone has had a chance to check out “Jollified” — Zoom’s Holiday AR application. I’ve had almost as much fun playing with it as I did working with the Zoomers to create it. This project truly was a collaborative effort and a learning experience for both Design and Development. We loved the idea of combining a new digital technology like Augmented Reality with something low tech and hands-on like letterpress printing. We took our inspiration for the design of the site from Letterpressed cards and incorporated the texture of the toothy paper, the scrolly flourishes, and the muted colors all used with that style of printing. We then had to figure out how to make something that we created digitally look like it had been printed by hand, one color at a time. We did some experimenting and learned a lot of techniques in Photoshop to replicate the effect that is achieved in Letterpress printing when the texture of the paper shows through the ink. With a letterpress printer you must print each color one at a time, this can result in a slight overlap when two colors are next to each other. So, we also figured out how to use Photoshop to create this look. But the real fun came when we started turning files over to the development team and began to collaborate with them to turn our old style look into a high tech application. If you haven’t already, definitely take minute to get Jollifed!

Jollified