Archive for the ‘Zoom Creates News’ Category

Zoom Creates a Self Promo—For Reel

Thursday, February 11th, 2010

Yesterday our amazingly talented, patient, smart, nerdy, impatient, committed, ingenious, thoughtful, creative, resourceful and brilliant development team put the finishing touches on the Zoom Creates self-promo reel. These guys are absolutely unbelievable. We described our vision for the reel and they told us: “That’s impossible. You can’t do that. The technology doesn’t exist. You cannot change the laws of physics. We will need super-computers, expensive software, years to write code, more chips, salsa and milkshakes than you can afford.” Then, five minutes later (slight exaggeration) came back to us with a solution–an ingenious solution: open-source software. The only hitch was they had to teach themselves how to use it. And that they did. They figured out how to use Blender for the 3d animation and Kdenlive for the video post processing. Sprinkle in some Flash and great ideas of their own (watch the mouse pointer jump from one panel to the next and the animated atom) and there is no stopping these guys.

They even used math! Lots of math. That was the most mind-boggling thing I witnessed. I like math and all but if it were me putting this thing together, I think I would have approached it more organically, finding the music then individually timing and positioning the pieces. Not these guys. After the look and feel/animation comps were completed, they looked at the music, the number of pieces and the frame rate etc. and gave each piece a number and had it all laid out on a table with little pieces of paper. Independently, Kurtis worked on the music while Kris positioned all the pieces and when they put them both together, it was like magic. The animation synced up with the music almost perfectly. It was unbelievable. These guys know what they talking about. Well done, lads.

This entire project has been such a great team effort. Everyone here at Zoom Creates contributed. The countless hours of concepting, discussing, designing, scheduling, production, learning, listening, laughing and collaborating have truly produced a project to be proud of. Not only does it show off some of Zoom’s best work, it is a portfolio piece in itself.

Writing your first Chumby widget

Monday, February 1st, 2010

tic-toc-goes-the-clockSo, you got your first Chumby and have browsed through the 1500 open source widgets, and now you’re ready to contribute to the open source community by writing your own widget. There’s lots of resources out there, so we’ll just cover the basics here.

Here’s what you need:

  • A Chumby
  • Adobe Flash or other developing environment for creating SWF files
  • An account at Chumby.com

Open up Flash. Set your size to 320 x 240 and frame rate to 12 frames per second. In Publish Settings, set the Player to Flash Player 8 and the Script to ActionScript 2.0. Chumby allows widget up to 100kb in size, which is plenty of room for code, but can get tight when working with audio and video.

For this tutorial, we’ll make an analog clock. But there are hundreds of clocks already! Yes there are, but I like to have every other widget be a clock, and I’ve only found about a dozen clocks that I really like. That is one of its primary functions, after all.

First of all, set up your assets. You’ll need three clock hands, positioned in the center of the stage, with the registration point properly set. Name them hourHand_mc, minuteHand_mc, and secondhand_mc.

OK, now the code:

onEnterFrame = function() {
	dt = new Date();
	//set hour hand
	hrs = dt.getHours()+dt.getMinutes()/60+dt.getSeconds()/3600;
	angle = hrs*30;
	if (angle!=hourHand_mc._rotation) {
		hourHand _mc._rotation = angle;
	}
	//set minute hand
	mns = dt.getMinutes()+dt.getSeconds()/60;
	angle = mns*6;
	if (angle!=minuteHand_mc._rotation) {
		minuteHand _mc._rotation = angle;
	}
	//set second hand
	scs = dt.getSeconds();
	angle = scs*6;
	if (angle!=secondHand_mc._rotation) {
		secondHand _mc._rotation = angle;
	}
}

Let’s break it down. On each frame we create a new date object. Then we get the hours of the date object. We also add in the minutes and seconds because we want the hour hand to move a tiny bit every second, not just once an hour. Next we convert the hours into degrees by multiplying by 30. (360 degrees per 12 hours makes 30 degrees per hour). Next we check if the hour hand needs to be changed. It should only be changed once every 12 frames, not every frame. Using this if statement prevents unnecessary redrawing of the screen, which can save processing time and make a widget run more smoothly. Though, you’ll probably not notice any difference in this simple example.

The minute hand and second hand go through the same process.

OK, save it, publish it, and upload it to Chumby.com, but don’t make it public yet. Add it to a channel on your chumby and try it out. You’ll undoubtedly find lots of things to tweak with your clock. Did you even give your clock a face? Maybe it needs a tick sound, or a gong on every hour. Maybe you don’t want a typical analog clock. Changing the code for a digital clock should be pretty easy.

This is a simple example, but it should get you on your way. In my next post, I’ll write about creating a configuration file, and playing with the accelerometer. (unless I forget or change my mind). Until then, make a cool clock.

Digital agencies start taking the brand lead.

Thursday, December 31st, 2009

marauz_100_ideasIn the last couple weeks, two digital agencies have won two very large brand accounts, ones that would typically go to traditional agencies with digital capabilities.

Says Brian Morrissey of BrandWeek, ” Design software company Autodesk tabbed AKQA for digital and traditional work, and Ameri-prise Financial hired R/GA as its lead agency. Such assignments are still the exception to the rule. Most clients aren’t ready yet to trust digital shops with their brand strategy, according to many agency executives. Yet the general expectation is that this will slowly change, particularly as digital initiatives become core not only as marketing channels, but also as internal drivers of innovation.”

It’s no secret that in the agency world, we’ve all been waiting for the exact moment that interactive agencies would finally come to the forefront and nab all business usually distributed to traditional agencies. The consensus is that yes, this will happen, but the process is a slow one.

Enter Zoom Creates: as an interactive agency with strong digital capabilities, we too are excited for the “interactive takeover”. The major value add Zoom Creates brings with our digital capabilities is that we are still extremely strong in Brand/Identity/Strategy. We continue to hone our skills in all areas to ensure that when we are called upon, our skill sets are sharp and we are ready to rock.

Social Media Revolution

Tuesday, December 29th, 2009

I came across this video about a month ago and was so impressed by it, I went ahead and pulled the stats out to use in client interaction. Take a few moments to take this in… well worth the time out of your day to see the real impact social media is having on the world as we know it.

Getting Jollified

Friday, December 18th, 2009

Hopefully everyone has had a chance to check out “Jollified” — Zoom’s Holiday AR application. I’ve had almost as much fun playing with it as I did working with the Zoomers to create it. This project truly was a collaborative effort and a learning experience for both Design and Development. We loved the idea of combining a new digital technology like Augmented Reality with something low tech and hands-on like letterpress printing. We took our inspiration for the design of the site from Letterpressed cards and incorporated the texture of the toothy paper, the scrolly flourishes, and the muted colors all used with that style of printing. We then had to figure out how to make something that we created digitally look like it had been printed by hand, one color at a time. We did some experimenting and learned a lot of techniques in Photoshop to replicate the effect that is achieved in Letterpress printing when the texture of the paper shows through the ink. With a letterpress printer you must print each color one at a time, this can result in a slight overlap when two colors are next to each other. So, we also figured out how to use Photoshop to create this look. But the real fun came when we started turning files over to the development team and began to collaborate with them to turn our old style look into a high tech application. If you haven’t already, definitely take minute to get Jollifed!

Jollified

Get Jollified!

Wednesday, December 16th, 2009

‘Twas the weeks before Christmas and all through The Zoom,
Zoomers were fighting off holiday gloom.
The projects were done, to the clients with care,
In hopes that AR would soon be there.

When out on the Internet arose such a clatter,
When asked, Zoomers said, “Why nothing’s the matter!”
Away to the laptops they flew in a flash,
Started the webcam and cleared all the cache.

Zoomers engaged in the holiday fun,
Added hats, beards and noses, each and everyone.
Twas a Jollified Christmas, brought straight from Zoom,
From there on out, no more holiday gloom.

From our stockings to yours, we are pleased to bring you Jollified, a festive holiday Augmented Reality flash application. Not unlike elves, we have been tinkering and fussing over Jollified for weeks, in the hopes of bringing you tidings of cheer and well wishes.

To get Jollified, please watch the video below and then visit the official Jollified website. Play around, snap a photo of your Jollified creations and share the merry with family and friends.

‘Tis the season to get Jollified!

“Twitter” is named Word of the Year

Monday, November 30th, 2009

twitter-bird-wallpaper

Each year, the Global Language Monitor announces the most popular word of the year. The monitor uses an algorithm to track social media searches, internet searches, etc. to determine a word’s popularity.

This year marks the first year that a technology word has taken first place; usually the most popular search terms are related to events happening in the world. “Twitter” has surpassed “Obama”, “H1N1″, and even “Michael Jackson”.

For more information, read the entire article here.

Are Facebook Fan Pages effective? Survey says yes!

Monday, November 23rd, 2009
facebook-tshirt
Facebook Fan Page Benefits
Still need convincing? Here are 6 reasons why you should consider creating a Facebook fan page and the search engine marketing benefits it can bring:

1. Pages are public.
Most of Facebook is behind a login, preventing search engines from indexing. However, some Fan pages are not behind a login and thus search engines can index the page. Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2).

2. Pages include links.
Because the pages are public, you can get some nice facebook.com link credit. You can’t use an anchor text, but hey, it’s free.

3. Send “updates to fans”.
One of the greatest features is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.

4. You control the page.
Making the page before a Fan or a competitor is critical. You want to be able to send the messages, edit or remove sections, and control the information to an extent.

5. News feed.
When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off). It makes someone joining your Fan page somewhat viral.

6. It’s free and easy.
Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done. You can make your page here.

Finally…
PR is currently one of the few forms of marketing thriving during the recession so 2009 will inevitably see Facebook fan page activity increase as companies compete in the current climate. We will check back in 6 months time to see how the top 25 Facebook fan pages have changed, if Obama is still leading the way or Homer can steal the crown…keep you posted!

Thank you Mashable!

3 Social Media Lessons Taken from the Restaurant World

Monday, November 16th, 2009

cute-food-twitter-cupcake

There is much to be learned about utilizing social media for business. Below is an article from Chris Allison that is a great jumping off place for planning your social media strategy.

Chris Allison is a social media strategist at NeboWeb, where he helps clients make the most of the social web. You can follow him on Twitter as the voice behind @Neboweb.

In the midst of all the noise surrounding social media marketing and emerging technologies, we sometimes get caught up in the grandeur of the transition and forget how this all actually works. When you start looking around, it’s easy to think that what makes a campaign successful is some strange, quirky factor. It’s true, there’s a lot of potential to use these tools for trying out new things and creating out-of-the-box experiences, but that’s not the point. The bottom line is that social media offers an opportunity to bring something useful to your customers. To learn how to do it, look no further than the world of food chains, mobile vendors, and top of the line restaurants.

Below are three lessons from the world of food that will help you better utilize social media to bring value to your customers.

1. Play to your strengths


When it comes to convenience, no one does it like fast food. People don’t eat fast food because it’s hot and delicious — though that helps — people eat fast food because it’s cheap, the food comes out quick, and there’s almost always a place to get it nearby. It’s convenient in all respects. With that in mind, anything a fast food company can do to become more convenient is worth considering. This is an important concept to remember when setting out on your social media campaign, and a lesson well learned from a few top fast food brands: play to your strengths.

(more…)

All Atwitter

Monday, November 9th, 2009

Lately we’ve been having a lot of discussions about Twitter. How can businesses use Twitter smartly? When is Twitter a good addition to a company’s marketing strategy? Our opinion is that Twitter isn’t right for every business, but when it is, it must not be used blindly. Twitter is a social media tool best used to implement a good idea, one that accomplishes the unique goals of a company. This article, by Chris Brogan, gives some great basic pointers for a business just diving into Twitter for the first time.

50 Ideas on Using Twitter for Business

twitterbirds

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

First Steps

  1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
  2. Add a picture. ( Shel reminds us of this.) We want to see you.
  3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
  4. Point out interesting things in your space, not just about you.
  5. Share links to neat things in your community. ( @wholefoods does this well).
  6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
  7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
  8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
  9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
  10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.

Ideas About WHAT to Tweet

  1. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
  2. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
  3. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
  4. Ask questions. Twitter is GREAT for getting opinions.
  5. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
  6. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
  7. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
  8. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
  9. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
  10. Or, if you do, try to balance it out by promoting the heck out of others, too.