Archive for the ‘Etc.’ Category

KITT Happens

Tuesday, August 3rd, 2010

Last weekend was the fifth annual 2010 Adult Pinewood Derby at my buddy Rob’s house and Zoom Creates was there representing. Kris and I both made cars this year and Kris volunteered to build a web-based online scoring tool. He borrowed a projector from Justin, hung a sheet in the garage and we were all able to see the leader board,  who was currently racing and who was on deck. It worked like a charm.

This year was a little different. In the past four years, there were strict traditional rules; weight limit; length limit; no propulsion, etc.. This year the rules were open to interpretation. There was no weight limit. Cars could be no longer than 8 inches—at the start of the race. Any non-flammable forms of propulsion were allowed. It was crazy. There was a remote controlled, gear-driven car, a remote controlled propeller-driven car, a rubber band propeller driven car, a wind-up spring driven car, and the winning CO2 propelled rocket car. There were also a handful of good old gravity driven cars. Mine was one of the latter.

This year, I decided to do make a model of KITT, the 1983 Pontiac Trans-Am driven by Michael Knight (David Hasselhoff) in the 1980′s TV show, Knight Rider. I got the idea when I saw a Tiny Cylon Kit at sparkfun.com back in February. Kurtis, who was allegedly too busy to build a car this year, offered to help me modify and install the lights from this kit into my car so it could be used as a functioning scanner in the front of the car. Well, before I knew it, it was July and I had not ordered the Tiny Cylon Kit or (just like every other year) started building my car. I decided to forgo the  functioning lights due to the time constraints.

I modeled up the car in Illustrator then printed and cut out paper templates. I needed to add some width and height to the original block of wood. I measured and cut out wheel wells and glued pieces of wood to the original block.

I took this modified block of wood along with my templates to Tim’s house and used his mini table saw and belt sander to cut out the rough shape of the car. I then build the hood scoop and spoiler out of thin plywood and glued them into place, cut out the scanner notch and drew the hood, lights and door lines. I also hollowed out a compartment underneath to hold the weight.

Then I primed and sanded and primed and sanded.

Then spray painted him gloss black.

While the paint dried, I cut the lights out of colored paper and drew the license plate in Illustrator. For the windows, I printed out a subtle gradient that would match my diorama. I cut these out of paper and spray mounted them to clear vellum and glued them to the car.

For the diorama, I found a photo of El Mirage Dry Lake in the Mojave Desert in California, added a better sky, adjusted the colors to look like an old TV whose color is going out, printed it out and mounted it to some foam core. I left a curve in the transition from horizontal to vertical to try and create the illusion of a seamless background.

All that was left to do was prepare the wheels and axles. I cannot reveal my technique for axle prep but can reveal that it involves a file, sandpaper, steel wool and a few other secret ingredients. For the wheels, I used a silver Sharpie to draw a thin silver ring where the tire meets the rim and colored the head of the axle (nail) black. I also made an iron-on KITT HAPPENS T-shirt to wear to the derby.

After aligning the wheels I added the weight, polished it up and took it to the race where it placed 5th overall out of  24. Not too bad considering.

Zoom Creates does OSCON

Wednesday, July 28th, 2010

Zoom Creates does OSCON

Last week O’Reilly put on the 2010 Open Source Convention (OSCON) here in Portland. The Zoom Dev team took Thursday morning to check it out. There were many exciting open source projects on display, and SWAG everywhere! We through caution and our identities to the wind and dropped business cards in jars and filled out forms for drawings. By lunch time, we returned to the office with bags full of t-shrits, coffee mugs, pins, pens, toys, and papers. It was a great way to spend the morning: talk about nerdy stuff with other geeks, and have something to wear for the next day. After a start like that, productivity was pretty much shot for the second half of the day, but we managed to get some work done… until we started getting phone calls for the forms we filled out and business cards we dropped. But the calls were not sales calls. Amazingly, in addition to the generous SWAG we hauled back to the office, we won three smartphones!

Qualcomm Innovation Center, Inc. (QuIC), whose focus is on integrating software and hardware on mobile devices, had a drawing to win one of ten HTC Droid Incredible phones. Both Justin and I won that drawing. And Symbian, the company that manages the operating system on Nokia phones, had a drawing to win one of three Nokia 5800 XpressMusic phone. I won that drawing too. Not bad for a days work!

Thanks, O’Reilly, Qualcomm, and Symbian for the gifts and for your support of open source projects! OSCON is coming back to Portland next year, so be sure to check it out!

Earth conscious meets fabulous!

Monday, July 26th, 2010

Everyone is wonderfully busy here this week and I’ve been given the opportunity to assist with an extra post or two. While I love writing about all things marketing, I’m taking a break from the usual and offering up some enlightening suggestions to help you do your part in reducing waste and reusing when possible.

I’m a huge fan of the periodical Real Simple and my most favorite part is the New Uses for Old Things feature monthly. I admit, some of the tips they offer up are downright silly, but others are nothing short of ingenious. I’ve pulled some of what I consider to be the most interesting, realistic and user friendly suggestions and present them to you here!

Coasters as gift tags: I rather enjoy wrapping gifts and love to present a very pretty present when possible. In addition to using vintage ribbon, coasters from, say, breweries can be beautiful to add a little punch to the package.
Real Simple Says: Pick up interesting cardboard coasters at restaurants and bars you visit along your travels. Punch a hole near the edge, thread some ribbon through, and voilà: homemade gift tag.

Empty Tissue Box: I constantly struggle with plastic grocery store bags (or Target, Walgreens, Dollar Tree….) getting way out of hand in my laundry closet. No more.
Real Simple Says: Forget unruly plastic bags that seemingly regenerate under your sink. An empty tissue box keeps them neatly corralled and ready for use. (more…)

Hands on Review: Samsung Vibrant

Tuesday, July 20th, 2010

Please take a moment and look back through a few posts from the Dev team here at Zoom Creates. I think that you will come to find that we seem to love Google. It’s quite true. This also includes Google’s mobile operating system, Android.

Justin has had an Android powered phone for a while (he picked up T-Mobile’s G-1 when it first came out) but has been stuck with version 1.6 of Android for quite some time. Kris and I also have T-Mobile, but neither of us had taken the plunge into the smart phone world for various reasons, but the time has come.

Last week T-Mobile bumped up the release date for their newest Android Powered handset, the Samsung Vibrant. To avoid any confusion, the Vibrant is T-Mobile’s release of Samsung’s Galaxy-S line of phones. All Galaxy-S phones have similar specs, but each carrier is allowed to modify the basics of them to suit their needs. Both Justin and I have been using our Vibrant phones for almost a week, and here’s what we think:
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We’re in a relationship with food and it’s “Complicated”

Monday, July 19th, 2010

I have a confession: I’m a little bit in love with Michael Pollan right now. After completing Food Rules a couple of weeks ago, I launched into Omnivores Dilemma. Now, before I come off as faddish and lemming-like, I should tell you that my personal food revolution didn’t start recently, it began after the kitchen remodel last year when I could finally cook comfortably again after many years of frustration and meals out.

Mrs. Knightly's Boyfriend - Michael Pollan

I think it might be my mothers generation (She’s 69 this year) that was the last to eat “Real” food on any kind of regular basis. When I was growing up, everything we ate came out of a package, can or freezer except salads, which were iceberg lettuce and tomatoes. When I came of age in the late 70′s I gained some awareness of “Whole Foods” and even worked my way through the recipes in Diet for a Small Planet. I made grotesque, nearly inedible carob cakes so dense they defied even a Ginsu and felt smug about the mounds of sprouts I put on my sandwiches. And then I had a baby. That’s when food started getting really complicated. I decided not to feed him any sugar. At all. My parents and grandparents thought this was cruel and made a game of giving him candy, cookies and liberal doses of sugar on the Cheerios he already loved without. I fed him Turkey hot dogs and chunks of tofu, partially steamed carrots and apple slices. And then I went back to work and all Culinary Hell Broke Loose. I fell into the Convenient Consumer Category. Running late? Stop at McDonalds. Tired after a double shift? Shove this in the microwave.

We don’t mean to be lazy, but let’s face it, fast food is cheap and well, fast. It takes at least a half hour to make a decent salad and just try eating that in the car on your way to a meeting. Planning meals takes time. Cooking ahead takes time. I have begun to hate the days I don’t bring my lunch to work because the closest thing is Pizza and right next to the register are these amazing peanut butter cookies and when I’m hungry, I just C A N ‘ T seem to resist them. The next thing you know, I’m over-carbed and sluggish for the afternoon.

So yeah, it’s all very complicated. I think I’ll focus on this for a bit in my next few blog posts about the Revelations of Reading the Labels on everyday staples like Salad dressing. Paul Newman uses HFCS! and Xanthan Gum! Who knew how much of a challenge it would prove to be — even attempting to eat only things you could pronounce or make at home without the aid of Chemistry and molecular distortions.

Here’s a Recipe I made up for Jalapeno Ranch over the weekend (Note the lack of sugar, which most salad dressings, even the savory ones have):
1/2 c sour cream
1/2 c lowfat buttermilk
1 T jalapeno’s, diced fine
1 t Tony Chachere’s Creole Seasoning
1 t dried dill
1 t dried parsley

Eat Food, Not Too Much, Mostly Plants –

Mrs. Knightly

Perfect print ads for your perusal!

Tuesday, July 13th, 2010

In an age when reading books is becoming a lost art and digital campaigns are surpassing the popularity and effectiveness of print ad campaigns, I am saddened. For me, reading a book invokes feelings of relaxation and offers me an escape from the outside world. For a few minutes, I am not distracted by pop up banners or obnoxious blinking ads. For those few minutes I am able to get lost in a book, I don’t have to worry about email or texting and get to live vicariously through the characters gracing the pages of the book in front of me. In the same way, I rather enjoy flipping through a magazine (W or Real Simple top the list) and perusing the graphically stimulating advertisements. Personally,  I pay more attention to the campaign when it is not merely an online ad.

I need to ad something, though, before I get misunderstood. I love the Internet and can’t imagine my life without it. I most certainly wouldn’t have the wealth of knowledge I have today on any number of topics if it weren’t for Google. However, I am still a huge fan of printed works, books and print ads, which brings me to a showcase of excellent print ad campaigns I ran across on D-Lists, among other places. Some are clever, some are impactful, but all are well done. Please do enjoy looking at these wonderful print ads…. online.



Inspiration Pad

Monday, July 12th, 2010

While browsing behance.net, I ran across this fun twist on a traditional notepad by Marc Thomasset. It was too cool not to share.

Looks like your standard regular notebook…

…until you open it up and check out the pages:

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One page websites: love ‘em or leave ‘em?

Friday, June 18th, 2010

I ran across this article on D-Lists the other day and then I got to thinking of different one page websites I’ve run across and how I felt about the user experience. A growing trend in web development is one page websites. Rather than lead viewers to different pages, usually it involves information being displayed in a drop down format. Although I’ve included screen shots, be sure to check out the actual sites to get a feel for how they display information. Do you find it to be user friendly? Do you prefer information to be displayed on different pages? Whaddayathink?

IndoFolio — this site uses an especially unique method; when a navigational link is clicked on, information scrolls side to side. I like the idea, but I don’t know if it’s actually easier or harder to take in information. I can see how the horizontal scrolling could be distracting for some sites. For creative sites (like this one) I think it adds to the experience. For a site that is heavy on information and text, I would prefer to see it displayed in the standard format. Additionally, unless the site scrolls seamlessly, I can see how it would detract from the overall quality of the site.

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Kayak Explore

Monday, June 14th, 2010

Kayak Explore Ready to plan your next vacation? This clever tool from Kayak is just the tool to assist with seeing how far your travel dollars can take you.  Open up http://www.kayak.com/explore/ to take a look.  The web site will pick up your current location, and pinpoint a local airport (based on IP address).  You can, of course, enter a different starting location in the top toolbar.  Then, use the slider at the top to choose how much is in your budget to spend on a round-trip flight.  As you move the slider upwards, you’ll see more locations opening up around the world; listing the current bottom-out round-trip airline ticket price (per seat) you would have to pay for travel.  Click on any of the price tags to see details on the flight, including total flight time and number of stops.  Some locations will even tie in hotel deals and ratings.  To further trim down results, you can select the time of year you plan to travel, as the default is “any time”.

The map is powered using Google Maps, and takes advantage of all the wonderful features built-in to their interface.  Kayak partners with dozens of airlines, hotels, rental cars, and other online travel companies to bring this information to you.  Their model is no-pay advertising, so the use of their site remains free to the consumer via ad space and affiliates.

Steve Jobs Keynote: WWDC 2010

Monday, June 7th, 2010

I have searched high and low to be able to bring you Steve Job’s keynote address from the World Wide Developers Conference, but am unable to find a downloadable video anywhere. So, instead, I’ll summarize the keynote and provide you with this link that will take you to the Apple site where you can watch the keynote in it’s entirety.

The short version goes something like this: Steve Jobs unveiled the new iPhone 4 and was able to delve into 8 of the iPhone’s 100 new features. They go something like this:

1. All new design: Jobs begin with a bit of humor, asking the audience to “stop me if you’ve seen this”. If you don’t know what he means by that, click here. The new iPhone is extremely thin (24% thinner than the 3GS), making it the thinnest smartphone on the planet. Other features include a front and back facing camera with flash for still shots and video, as well as a super sexy stainless steel band surrounding the phone. This is also part of the wireless antenna, which makes it not only beautiful, but functional.

2. Retina display: The new display (still scratch resistant glass) increases the pixel density by four times, thereby making the text and images sharper and easier to read. The display is actually 326 dpi. The human retina can only differentiate pixels that are less than 300 dpi, so the user will not be able to tell where the pixels begin and where they end. The audience is guaranteed that “once you use a retina display you won’t be able to go back.”

3. The A4 Chip: the new iPhone features Apple’s A4 chip, which increases battery life and gives the user up to 40% more talk time and it also increases storage to 32GB.

4. Gyroscope: The three axis gyroscope will allow for streamlined motion sensing and precise positioning information. This added feature joins the four other sensing features on the iPhone, namely, the accelerometer, compass, proximity sensor, and ambient light sensor. All work together to give the user a sensing experience like no other.

5. New Camera System: The new iPhone features a 5 megapixel camera (that’s a full 2 megapixel increase) and is capable of capturing more photons per picture. Other features are digital zoom, tap-to-focus (in both camera and video), LED flash, video recorder, and one click sharing. Oh, did I mention iMovie for iPhone? Yeppers.

6. iPhone OS4: New operating system? Check! Except it’s calls IOS4 and it will be the same one running on iPads and iPods. Although I won’t go into great detail, the broad strokes include multi-tasking, 100 new user features and 1500 new developer APIs. Say hello to folders with drag and drop too!

7. iBooks: Like the Kindle and the iPad, the iBook feature includes bookmarking, bookshelf, and the iBookstore. Additionally, once you purchase and download a book, you can then wirelessly download the same book to all your devices (iPhone, iPad, iPod Touch) at no additional charge. iBooks will automatically sync your notes, bookmarks and place you left off in your book across all your devices.

8. iAds: This feature was created to help developers earn money to enable them to continue to create low cost apps for users. They say. iAds will keep the user in the app they are currently working in, no matter whether they click on the banner ad or not. This last feature isn’t probably one that users are looking forward to so much, but this was a developer conference, so….

Oh wait, did I forget the best feature ever? Did I forget to mention video calling? It’s called Facetime and it’s super fabulous. This works anywhere with wifi and it’s pretty damn simple to use.

In short, I. Can’t. Wait.

You?