As a marketing and design firm with a very varied client list, we sometimes run into the question of white space. Some clients wonder why we “don’t just fill up that space?” Here’s the definition of white space, so sayeth wikipedia:
White space should not be considered merely ‘blank’ space — it is an important element of design which enables the objects in it to exist at all, the balance between positive (or non-white) and the use of negative spaces is key to aesthetic composition.
When space is at a premium, such as some types of magazine, newspaper, and yellow pages advertising, white space is limited in order to get as much vital information on to the page as possible. A page crammed full of text or graphics with very little white space runs the risk of appearing busy, cluttered, and is typically difficult to read. Some designs compensate for this problem through the careful use of leading and typeface.
Judicious use of white space can give a page a classic, elegant, or rich appearance. For example, upscale brands often use ad layouts with little text and a lot of white space. Inexpert use of white space can make a page appear incomplete.
Our design team could go on and on about how important white space is, and I support them completely. That said, and in support of white space, I offer you the following websites that have been deemed “excellent use of white space”:
You can also move the pattern inside the shape by selecting the shape then holding down the Tilde key (the keyboard key to the right of the 1 Key), then clicking and dragging. Crazy.
