Does your hotel website really need SEO help? Check for yourself before paying someone you’ve only talked to once over the phone.
You’ve probably been told your hotel’s website needs Search Engine Optimization (SEO) but how would you know if this is true? Simple, how good your hotel SEO stands right now can be determined by following these three Google searches. Then you can feel confident on telling the person on the phone “We’re doing just fine, thank you!”
1. Search for your hotel’s name.
Your hotel should be number one on the page. If you are not in the first position, this could mean your website is not optimized enough for your brand.
2. Search for hotels in your area.
For example, use the search term “hotels in Hillsboro Oregon.” Your hotel should show up within two pages. If it doesn’t, this may mean that search engines don’t believe your website is relevant enough for a search of hotels.
3. Search for your hotel’s address.
Your hotel should be the only listing displayed. If the results display other business names, this indicates that search engines do not know the correct address of your hotel.
Finding your true self
If you had trouble finding your own hotel with this search, your customers are not finding you either. These indicators reflect the need for local hotel SEO, a part of today’s standard marketing for hotels.
Our clients use our tool called ZoomKeeper. This reputation management tool shows how a company’s information is shared across the internet. ZoomKeeper monitors logistical information such as address and phone numbers as well as reviews on sites like TripAdvisor, Yelp and CitySearch. As a busy hotelier, you need one tool to help you respond to any negative reviews and give you the ability to share positive reviews on your favorite social media sites like Facebook and Twitter. And you need to know if your next client can find you with just a few clicks.
- Number of different business names, URLs, physical addresses and phone numbers your hotel may have
- How visible your hotel is on the internet
- How many listings have accurate, incorrect and missing information
- Display of actual errors found in listings
- Aggregated review ratings with sources
Need to know more? Email me anytime. I’ll answer your SEO FAQs ASAP.
Thanks to Keith at The Orenco Hotel for letting his hotel be exposed to the world.