In any diet you need to cut the fat in order to see results. After recently starting a new diet, I’ve realized that I’m no longer eating for taste, but eating for fuel. This means giving up the “fluff” that might taste great, but that also does nothing for my figure.
To get results, sometimes you just have to streamline and give the body what it needs to run at its highest efficiency. The same goes for your website. A healthy site cuts out excess. It should be the site you need, not necessarily the site you want. Remove the bulk and nourish it with stronger, leaner content, a thoughtful design, and a healthy organizational system. If you fueled with all of these “ingredients” it can thrive and achieve a look and feel that will appeal to your target audience.
Looking to get lean? Check out The Web Diet breakdown:
- Make it useful. Your content should be helpful and relevant to your audience or potential customer. Always consider your customers’ goals and what they are looking for.
- Say it well. Make sure your site contains well written, credible, and original content. If you’re not a great copywriter, hire a professional. Keep information updated and fresh to give your audience a reason to come back.
- Make sure it’s accurate. Use good grammar and spelling, duh!
- Keep it short. To draw in your visitors, keep your text to a minimum. People have short attention spans—they skim and want to get to pertinent information quickly.
- Give a call to action. Let users know what to do next—buy, contact, email, or sign-up. Help them make their next decision and get them to do what you want to them to.
- Give a good visual impression. You would dress up for an interview, so do the same with your site. First impressions are important, so put your best foot forward and create a design that is clean and visually appealing.
- Set the tone. The visual appearance of your site will give your audience clues to the type of experience they can expect. White and clean could signal professional and credible, while colorful and textural could read unique and creative. Make sure your tone is in line with your business goals and your audience needs.
- Design to your audience. Your look and feel should speak to your target audience. Choose photos and graphics that add visual appeal and makes sense for your viewer and your product or service.
- Keep it simple. Your design should let viewers focus on your message. Let your message breathe with adequate white space. Your color, fonts and imagery should lead the user where you want them to go.
- Make it readable. Make sure your text size and font is legible and has enough contrast for easy reading.
- Logical Navigation. Put navigation where your audience would expect it—generally at the top of the page. Choose navigation language that is logical and makes the most sense for your viewer. Pages should have clear names so users can intuitively move through your site. Limit the number of items in your main navigation—aim for 5-7 links.
- Create Hierarchy. Content should be arranged to make the most sense. Break information into sections or paragraphs. Group like elements and put information where users would expect to find it. Hierarchy allows viewers to easily scan and absorb your content.
- Make it easy to find. Don’t bury key information in your site. Users should be able to get what they want within 3 clicks or less.
Diets aren’t always the easiest, but the results are worth it. Remember, don’t do something just because you can—cut out the bulk. Focus on what is most important to fuel your audience and make your site fit their needs. Relevant content, purposeful design and logical organization will keep your site thriving and keep viewers coming back.