Zoom Creates Happy Holidays

What do you get when you put an entire staff of Zoomers together in a room and ask them to come up with a fantastic, fun for all ages, holiday client gift? Oh, and there’s a few stipulations: it needs to be eye catching (no problem for our design team), interactive (three cheers for our developers) and executed in a timely, efficient manner (read: account services team). What you get (and we are very pleased to finally be able to share our work with the world) is a 2010 Zoom Creates Holiday Campaign! It is 9 parts creativity, 5.5 parts savvy strategy, 8 parts highly effective team effort and 100% successful.

The details: each of our fabulous designers (and a last minute submission by our intern, Kyle) took it upon themselves to create a gift wrap design that would later be printed and mailed to our clients and contacts, some past and some present. Once their designs were finalized and sent to print, various team members took on copywriting roles (in a very creative way, I might add) and starting fitting the pieces together to create what would become our newest Zoom Creates microsite. Our development team used their mad skills and superhero talents to create us a site that flowed beautifully in line with our wrap. From there, our packages were prepped, envelopes were stuffed with care, and they were on their way to bring Zoom-tastic cheer to our friends near and far. An eblast bringing additional good cheer went out today and the rest is holiday history!

Don’t take my word for it! You can experience our take on the holidays for yourself! From all of us to all of you, happiest holidays. Stay cool and keep wrapping.


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