Archive for December, 2010

Let the holiday festivities begin!

Thursday, December 23rd, 2010

As we anxiously tie up loose ends here at the office, we look forward to the next couple weeks of celebration and relaxation. Our Zoom Creates holiday party was a blast (see image of our developers having the time of their lives), we’ve been munching on festive holiday treats for nearly a week now and we look forward to 2011 and the exciting work that will be done. From application development to sassy design, Zoom Creates will be back next year to take on the world of marketing with savvy strategy and sincere appreciation for the fabulous clients we get to work with.

Our offices will be closed from December 24, 2010 and will reopen on January 3, 2011. We look forward to seeing you next year!


-=Atomic Desires=-

Wednesday, December 22nd, 2010

Knowledge is power, but sometimes, I wish I didn’t know about certain things. Backerei Merzenich in Koln, for example. They have this crispy cheese and ham roll, perfect with your morning Kaffee mit milch that I am unable to find locally. And speaking of Kaffee mit milch I have a few ways I do that at home. One is with my trusty Mr. Coffee, the other is with the very pretty (and complicated!) Gaggia.

When I’m feeling particularly Cosmopolitan, I might use this sporty little Italian number.

And then, quite by accident, I became aware of The Atomic Coffee Machine, which is $450.00 (US) worth of Gorgeous Coffee Goodness. Upon discovery of this sleek, sexy Caffeine Machine, I descended into a state that can only be described as profoundly sad and disillusioned (The French call this ennui). Because you see, fair readers, Mrs. Knightly has not been quite that good this year.

From my Leopard Recamier,

Mrs. Knightly


The Brand of Santa

Tuesday, December 21st, 2010

I saw this Santa brand book created by Quietroom and had to share it. It is very clever and made me giggle! If you don’t spend your days immersed in the world of brand like we do, it is a fun way to get familiar with the concept of “Brand” and what a set of brand guidelines might look like. Check it out here or download the PDF here. I hope you enjoy!


Eblast Best Practices

Thursday, December 16th, 2010

Each year, I take great delight in picking out my Christmas cards, hand addressing each card, writing a personal note to each recipient and with great satisfaction, stamping each one and dropping it in the mailbox. I’ve been doing this every year, save a few, since I was 8 years old. I love sending and receiving mail! I still write thank you notes to people and occasionally send hand written letters to family and friends that don’t live nearby. However, in recent years, I’ve been receiving a great deal more email greetings than snail mail and I assume this is for obvious reasons: digital greetings, cards and invitations are incredibly easy to compose and send, not to mention they are a very cost effective alternative to sending out 30 Christmas cards each year. This is also the time of year when our clients approach us to help them create and send out their company holiday greetings. Sometimes they want to do a highly interactive greeting (i.e. music, animation, augmented reality) and other times they want to send a simple, yet elegant, digital greeting to a list of a few hundred people. Either way, there are a few best practices we’ve established over the years that will ensure the maximum number of people receive, open and (hopefully) engage with your communication.

First and foremost, make sure your eblast (whether it’s a promotional email or an e-card) is readable by the majority of your recipients. Use a standard file format (like a .gif) and test across a variety of different browsers. If you are working with an agency, confirm that this testing is a part of their eblast protocol (it definitely should be, but don’t assume). (more…)


Great Gift Ideas for Designers

Wednesday, December 15th, 2010

Now’s the time for that last minute online gift shopping. December 17th, known as free shipping day, is only two days away. Every year on this day, more than 1,000 participating merchants will offer free shipping with delivery by Christmas Eve in the continental United States. If you have waited untill now to get those gifts, the 17th is your day! To help you on your way, I’ve uncovered a handful of holiday gift ideas for the designer or artist in your life.


Gift Idea #1: Monogrammed Mugs
At $6.00 a piece, these mugs make great stocking stuffer. They are great for the typography buff and are a wonderful way to personalize your gift.

Gift Idea #2: Winter Calligraphy Dessert Plates
With swirling wintry themes, this set of 4 plates are sketched by an artist’s hand
and will deck out any designers table.

Gift Idea #3: Vintage Marquee Letters
With a plethora of options avalable on Etsy or Ebay, you’re sure to find that perfect word or letter to make a statement on their wall.

Gift Idea #4: Photoshop Magnet Kit
These Photoshop-themed magnets are the best way to stick your photos to the fridge or to any other metal surface.

Gift Idea #5: Brass Vintage Letterpress Necklace
These were originally used on hand-cranked printing presses and are recycled into beautifully crafted jewelry.

Gift Idea #6: Number Jumble Artwork
If your special someone is a fan of type, this number jumble artwork will get their juices flowing!

Gift Idea #7: Color Etched Letters
A, B, C your way over to these ornate etched and painted metal letters, perfect for proudly displaying or any shelf or tabletop.

Gift Idea #8: Paint Brush Note Pad
Keep your favorite artist on track with this fun and creative notepad.

Gift Idea #9: Camera Pencil Sharpener
This camera-shaped hand-crank pencil sharpener has a hidden drawer for shavings. Great for any photography buff.


Zoom Creates Happy Holidays

Tuesday, December 14th, 2010

What do you get when you put an entire staff of Zoomers together in a room and ask them to come up with a fantastic, fun for all ages, holiday client gift? Oh, and there’s a few stipulations: it needs to be eye catching (no problem for our design team), interactive (three cheers for our developers) and executed in a timely, efficient manner (read: account services team). What you get (and we are very pleased to finally be able to share our work with the world) is a 2010 Zoom Creates Holiday Campaign! It is 9 parts creativity, 5.5 parts savvy strategy, 8 parts highly effective team effort and 100% successful.

The details: each of our fabulous designers (and a last minute submission by our intern, Kyle) took it upon themselves to create a gift wrap design that would later be printed and mailed to our clients and contacts, some past and some present. Once their designs were finalized and sent to print, various team members took on copywriting roles (in a very creative way, I might add) and starting fitting the pieces together to create what would become our newest Zoom Creates microsite. Our development team used their mad skills and superhero talents to create us a site that flowed beautifully in line with our wrap. From there, our packages were prepped, envelopes were stuffed with care, and they were on their way to bring Zoom-tastic cheer to our friends near and far. An eblast bringing additional good cheer went out today and the rest is holiday history!

Don’t take my word for it! You can experience our take on the holidays for yourself! From all of us to all of you, happiest holidays. Stay cool and keep wrapping.

www.zoomcreates.com/wrap


Pantone 2011 Color of the Year

Monday, December 13th, 2010

Pantone recently released its 2011 Color of the Year; Honeysuckle, a bright reddish pink. While I am personally not a huge fan of the color pink, I really like the spirit of the color. I like the idea that 2011 will be brave, confident and dynamic. I love the 2010 Color of the Year (PANTONE 15-5519 Turquoise) and am still dreaming of painting my bedroom with a nice pop of turquoise. However, I am looking forward to year that does not call for a color of escape but calls for a color that is lively, energetic and courageous.

Below is an excerpt from Pantone’s web site announcing their choice for the color to represent 2011. To read the full article click here. Enjoy and cheers to a bold, brave new year!

A Color for All Seasons
Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it.

While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”

Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”


The New York Times presents…

Friday, December 10th, 2010

Today I am thankful for Kyle The Intern! Kyle has been working with us one day a week for a couple months now, gaining insight into the world of design and development and all things marketing. He’s here to assist the resident Zoomers with all sorts of helpfulness and today, he was able to write his first blog post for us as an honorary Zoomer. Hip hip hooray for Kyle The Intern!

A couple of days ago, The New York Times released a video gallery of classic screen types simply titled Fourteen Actors Acting. The title basically describes what these series of videos are all about. Fourteen actors, with limited props, no dialogue, all shot in classic black and white. There is a great assortment of actors and actresses: Natalie Portman, Matt Damon, James Franco, and Jesse Eisenberg are just a few. Although these videos have no dialogue and only run for about a minute, they still produce a lot of emotion and result in powerful performances, and for a few of them, a little creepiness as well. My favorite is the one of James Franco just because of the creepy vibe I got from it. I wish I could hear some of these videos with no music and just the sound of the actors. What could James Franco possibly be saying to himself while kissing his reflection?

You can view the entire video gallery here!


Zoom Creates Gives Back 2010

Wednesday, December 8th, 2010




Each year, we try to find one organization in which to give back to during the holidays. Two years ago, we adopted a family. Last year, we gave wish list items to children at St. Mary’s Home for Boys. This year, we looked at many options ranging from the Oregon Humane Society to Salvation Army and everything in between. Our goal was to find an organization that is credible, well known for their good works and somewhere that we know our contribution will go directly to those who need it most. This year, our charity of choice was the Oregon Food Bank.

We are definitely not ones to toot our own horn, that’s not the purpose of this post. However, there were some alarming statistics that were so impactful we ended up choosing OFB. We share these with you so that maybe, if you are looking for somewhere to give back to, you may be inspired to give to the Oregon Food Bank, too!

  • 73 percent of surveyed households had incomes below the federal poverty level ($22,050 for a family of four). That compares to 67 percent in 2008.
  • 64 percent of households with children had incomes below the federal poverty level.
  • 29 percent of households had incomes below 50 percent of the poverty level ($11,025 for a family of four).
  • 31 percent of surveyed households listed long-term unemployment as the reason they sought emergency food. That compares to 22 percent in 2008 at the beginning of the recession.
  • 28 percent of adult recipients are unemployed and looking for work, compared to 20 percent in 2008.
  • The average length of time of unemployment was 15 months.
  • Due to an unprecedented recession, demand for emergency food remains at historic levels.
  • An average of 240,000 people eat meals from emergency food boxes each month. Of those, 33 percent are children.
  • 16 percent of adult recipients work full time, compared to 21 percent in 2008.
  • 52 percent of respondents cite “to be employed” as critical to improving their situation. That compares to 45 percent in 2008.

Without belaboring the point, the facts listed above made today’s poverty, unemployment and overall need very real for us. With the economy the way it is and unemployment running out, many families are genuinely struggling to get by. When 64% of families with children have an income below the federal poverty line, there’s definitely a need for assistance from those of us more fortunate.

The bottom line is this: our communities need us and it takes very little to make a big difference, so if you are out and about this year, pick up a bag of canned goods and drop them at any Jiffy Lube in the Portland area. If we all pitch in just a little, we can truly make an impact on those who have run across hard times, some for the first time ever. It takes a village!

More info here.