As of the writing of this post, there are 7,682,986 registered users on Twitter. Once your business has made the leap in to the Twitterverse, you’ll need to have some resources at-hand to monitor and contribute to this additional way of sharing yourself. Your adoring customers, clients, fan-boys, and industry peers will begin following you. How do you stay on top of the flow of followers, and keep everyone engaged?
For businesses to grab a share of those potential customers, they need tools to research, track, and position themselves correctly. Here is the short-list of business-oriented resources you should be using for Twitter.
Find out what your business rank/grade is on Twitter. Great tool to start your research.
Register for this free tool to begin tracking your subscribers, get weekly reports, predictions, and advice on who you should be following. You can also overlay your competitors in the graph to see how you compare.
The “do-it-all” tool for business tweeps. Register and set up scheduled tweets to be posted days, weeks, and months in advance.
Geo-located Twitter happenings in a specific area. Set it up to track your city or neighborhood, and keep an eye on what is trending near you.
Similar to Summize (AKA Twitter Search), get reports on topics which affect your business. Sign up to generate email alerts. Find out who is talking about your business or brand instantly or report daily and become aware of how your brand is viewed by the Twitter masses.
If you incorporate some or all of the above resources into your Twitter endeavors, you will definitely see better results than if you hadn’t done any at all. How much of a difference will it make? No one can say for sure, but at least you’ll be able to see how your numbers and metrics are being affected and what measures you’re taking that seem to be paying off. Happy Tweeting!