A few months ago, I noticed that something was different about the packaging of the Champagne of Beers which is Miller High Life. It was much simpler, bolder and graphic with an emphasis on the logo and Lucy, the girl in the moon. After a little research, I found out that this redesign was done by the San Francisco office of Landor, with illustration assistance by Chris Mitchell.

The old logo on the left has been simplified by eliminating the bevels, gradients and hi-lights and the curves are a little more graceful. The letters in HIGH LIFE are cleaned up, thinner and more readable. It is also just a one color logo now.

Old Lucy on the left is also more simplified and now wears hearts instead of diamonds.

One nice detail of the packaging occurs when you set multiple sized cans sitting next to each other.

Overall, the updated look is definitely a breath of fresh air with many great details and graphics working together.

Cheers.

This entry was posted by Greg on Friday, August 13th, 2010 at 12:00 pm and is filed under Design Love, Lab Report. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Tags: Brand, design, Illustration