In an age when reading books is becoming a lost art and digital campaigns are surpassing the popularity and effectiveness of print ad campaigns, I am saddened. For me, reading a book invokes feelings of relaxation and offers me an escape from the outside world. For a few minutes, I am not distracted by pop up banners or obnoxious blinking ads. For those few minutes I am able to get lost in a book, I don’t have to worry about email or texting and get to live vicariously through the characters gracing the pages of the book in front of me. In the same way, I rather enjoy flipping through a magazine (W or Real Simple top the list) and perusing the graphically stimulating advertisements. Personally, I pay more attention to the campaign when it is not merely an online ad.
I need to ad something, though, before I get misunderstood. I love the Internet and can’t imagine my life without it. I most certainly wouldn’t have the wealth of knowledge I have today on any number of topics if it weren’t for Google. However, I am still a huge fan of printed works, books and print ads, which brings me to a showcase of excellent print ad campaigns I ran across on D-Lists, among other places. Some are clever, some are impactful, but all are well done. Please do enjoy looking at these wonderful print ads…. online.
Tags: ad campaigns, d-lists, good ad campaigns, good design, print ads
