Archive for July, 2010

Zoom Creates does OSCON

Wednesday, July 28th, 2010

Zoom Creates does OSCON

Last week O’Reilly put on the 2010 Open Source Convention (OSCON) here in Portland. The Zoom Dev team took Thursday morning to check it out. There were many exciting open source projects on display, and SWAG everywhere! We through caution and our identities to the wind and dropped business cards in jars and filled out forms for drawings. By lunch time, we returned to the office with bags full of t-shrits, coffee mugs, pins, pens, toys, and papers. It was a great way to spend the morning: talk about nerdy stuff with other geeks, and have something to wear for the next day. After a start like that, productivity was pretty much shot for the second half of the day, but we managed to get some work done… until we started getting phone calls for the forms we filled out and business cards we dropped. But the calls were not sales calls. Amazingly, in addition to the generous SWAG we hauled back to the office, we won three smartphones!

Qualcomm Innovation Center, Inc. (QuIC), whose focus is on integrating software and hardware on mobile devices, had a drawing to win one of ten HTC Droid Incredible phones. Both Justin and I won that drawing. And Symbian, the company that manages the operating system on Nokia phones, had a drawing to win one of three Nokia 5800 XpressMusic phone. I won that drawing too. Not bad for a days work!

Thanks, O’Reilly, Qualcomm, and Symbian for the gifts and for your support of open source projects! OSCON is coming back to Portland next year, so be sure to check it out!


Earth conscious meets fabulous!

Monday, July 26th, 2010

Everyone is wonderfully busy here this week and I’ve been given the opportunity to assist with an extra post or two. While I love writing about all things marketing, I’m taking a break from the usual and offering up some enlightening suggestions to help you do your part in reducing waste and reusing when possible.

I’m a huge fan of the periodical Real Simple and my most favorite part is the New Uses for Old Things feature monthly. I admit, some of the tips they offer up are downright silly, but others are nothing short of ingenious. I’ve pulled some of what I consider to be the most interesting, realistic and user friendly suggestions and present them to you here!

Coasters as gift tags: I rather enjoy wrapping gifts and love to present a very pretty present when possible. In addition to using vintage ribbon, coasters from, say, breweries can be beautiful to add a little punch to the package.
Real Simple Says: Pick up interesting cardboard coasters at restaurants and bars you visit along your travels. Punch a hole near the edge, thread some ribbon through, and voilà: homemade gift tag.

Empty Tissue Box: I constantly struggle with plastic grocery store bags (or Target, Walgreens, Dollar Tree….) getting way out of hand in my laundry closet. No more.
Real Simple Says: Forget unruly plastic bags that seemingly regenerate under your sink. An empty tissue box keeps them neatly corralled and ready for use. (more…)


Hands on Review: Samsung Vibrant

Tuesday, July 20th, 2010

Please take a moment and look back through a few posts from the Dev team here at Zoom Creates. I think that you will come to find that we seem to love Google. It’s quite true. This also includes Google’s mobile operating system, Android.

Justin has had an Android powered phone for a while (he picked up T-Mobile’s G-1 when it first came out) but has been stuck with version 1.6 of Android for quite some time. Kris and I also have T-Mobile, but neither of us had taken the plunge into the smart phone world for various reasons, but the time has come.

Last week T-Mobile bumped up the release date for their newest Android Powered handset, the Samsung Vibrant. To avoid any confusion, the Vibrant is T-Mobile’s release of Samsung’s Galaxy-S line of phones. All Galaxy-S phones have similar specs, but each carrier is allowed to modify the basics of them to suit their needs. Both Justin and I have been using our Vibrant phones for almost a week, and here’s what we think:
(more…)


We’re in a relationship with food and it’s “Complicated”

Monday, July 19th, 2010

I have a confession: I’m a little bit in love with Michael Pollan right now. After completing Food Rules a couple of weeks ago, I launched into Omnivores Dilemma. Now, before I come off as faddish and lemming-like, I should tell you that my personal food revolution didn’t start recently, it began after the kitchen remodel last year when I could finally cook comfortably again after many years of frustration and meals out.

Mrs. Knightly's Boyfriend - Michael Pollan

I think it might be my mothers generation (She’s 69 this year) that was the last to eat “Real” food on any kind of regular basis. When I was growing up, everything we ate came out of a package, can or freezer except salads, which were iceberg lettuce and tomatoes. When I came of age in the late 70′s I gained some awareness of “Whole Foods” and even worked my way through the recipes in Diet for a Small Planet. I made grotesque, nearly inedible carob cakes so dense they defied even a Ginsu and felt smug about the mounds of sprouts I put on my sandwiches. And then I had a baby. That’s when food started getting really complicated. I decided not to feed him any sugar. At all. My parents and grandparents thought this was cruel and made a game of giving him candy, cookies and liberal doses of sugar on the Cheerios he already loved without. I fed him Turkey hot dogs and chunks of tofu, partially steamed carrots and apple slices. And then I went back to work and all Culinary Hell Broke Loose. I fell into the Convenient Consumer Category. Running late? Stop at McDonalds. Tired after a double shift? Shove this in the microwave.

We don’t mean to be lazy, but let’s face it, fast food is cheap and well, fast. It takes at least a half hour to make a decent salad and just try eating that in the car on your way to a meeting. Planning meals takes time. Cooking ahead takes time. I have begun to hate the days I don’t bring my lunch to work because the closest thing is Pizza and right next to the register are these amazing peanut butter cookies and when I’m hungry, I just C A N ‘ T seem to resist them. The next thing you know, I’m over-carbed and sluggish for the afternoon.

So yeah, it’s all very complicated. I think I’ll focus on this for a bit in my next few blog posts about the Revelations of Reading the Labels on everyday staples like Salad dressing. Paul Newman uses HFCS! and Xanthan Gum! Who knew how much of a challenge it would prove to be — even attempting to eat only things you could pronounce or make at home without the aid of Chemistry and molecular distortions.

Here’s a Recipe I made up for Jalapeno Ranch over the weekend (Note the lack of sugar, which most salad dressings, even the savory ones have):
1/2 c sour cream
1/2 c lowfat buttermilk
1 T jalapeno’s, diced fine
1 t Tony Chachere’s Creole Seasoning
1 t dried dill
1 t dried parsley

Eat Food, Not Too Much, Mostly Plants –

Mrs. Knightly


Quick Tip: Math for designerds

Friday, July 16th, 2010

Generally I let the nerd herd (aka our talented team of web developers) be the ones to get excited about math related functionality. However, I gotta say, I do get excited about the way InDesign allows you to do math in the control panel. Probably because anything that does the math for me is exciting! How does it work? Imagine you have a frame with an image in it on the page and you know that it would probably fit better if it were 2.125″ bigger. In the Width field up in the Control panel, type +2.125 next to the existing size. When you’re done, press Tab or Return (PC: Enter) and InDesign will do the math for you to adjust the size of your frame. This also works in the X and Y axis fields — allowing you to move items by a specified amount without doing the math yourself. You can also use different functions, such as subtraction (–), multiplication (*), and division (/).


Duplicate MC in AS3

Thursday, July 15th, 2010

The Flash plugin is required to view this object.

So, the other day I was looking for a way to duplicate a movie clip that the user clicks on. In my case, I had lots of buttons made of the MCs that I wanted to copy. I could have made a big switch statement like this:


(more…)


Was this review helpful to you?

Wednesday, July 14th, 2010

I’ve been having major cell-phone trouble. I couldn’t make a call longer than 5 minutes and I was unable to send out more than a couple texts at a time before my battery fully drained and my phone just shut down. It’s a horrible feeling being so disconnected. The solution: I needed a new battery. I wasn’t about to try to go to the Verizon store (I’m not much for waiting in line for hours) so I tried problem solving using good ol’ Google. I found a couple of online stores with batteries selling from $8.99-$49.99. I’m not sure why the battery pricing was so across the board, but I wasn’t about to pay over $30, and don’t even get me started about the additional shipping fees involved.

Amazon Review

In my search I found the holy grail of cheap batteries online for $3.99-$10.99 on Amazon. “How could this possibly be so cheap?” I asked myself. I of course was drawn to the cheapest battery ($3.99 new), but went straight to the buyer reviews, because how could such a sweet deal exist? Well, to my dismay…it doesn’t. I found out that some people (out of 21 reviews) had luck, but the majority found the product to look used, be scratched, and the new battery would still not hold a charge. So what did I do? I went for the $4.99 (new) version with the more positive reviews.

User reviews can definitely be a valuable resource for users and sellers. Reviews help build trust in a product; They let us see how a product will look or work in real life by someone who has actually experienced it first hand. A buyer can learn if their potential purchase will be reliable and good quality. A review can also help narrow down all of the other potential choices out there (such as my million other battery options). If a product is perceived as favorable by a consumer, product sales can take off. And vice-versa, a negative review can impact how much you sell (like the $3.99 battery). (more…)


Perfect print ads for your perusal!

Tuesday, July 13th, 2010

In an age when reading books is becoming a lost art and digital campaigns are surpassing the popularity and effectiveness of print ad campaigns, I am saddened. For me, reading a book invokes feelings of relaxation and offers me an escape from the outside world. For a few minutes, I am not distracted by pop up banners or obnoxious blinking ads. For those few minutes I am able to get lost in a book, I don’t have to worry about email or texting and get to live vicariously through the characters gracing the pages of the book in front of me. In the same way, I rather enjoy flipping through a magazine (W or Real Simple top the list) and perusing the graphically stimulating advertisements. Personally,  I pay more attention to the campaign when it is not merely an online ad.

I need to ad something, though, before I get misunderstood. I love the Internet and can’t imagine my life without it. I most certainly wouldn’t have the wealth of knowledge I have today on any number of topics if it weren’t for Google. However, I am still a huge fan of printed works, books and print ads, which brings me to a showcase of excellent print ad campaigns I ran across on D-Lists, among other places. Some are clever, some are impactful, but all are well done. Please do enjoy looking at these wonderful print ads…. online.




Inspiration Pad

Monday, July 12th, 2010

While browsing behance.net, I ran across this fun twist on a traditional notepad by Marc Thomasset. It was too cool not to share.

Looks like your standard regular notebook…

…until you open it up and check out the pages:

(more…)