The design team has often talked about the tendency for designers to be perfectionists. Sometimes, especially when creating something for myself, this can be paralyzing. It has to be absolutely perfect and I can’t start until I know exactly how that perfect thing will look. Let me tell you, this can result in some blank white walls in my apartment. I know I’ll have to stare at it, whatever it is, day in and day out and that if it isn’t perfect it will drive me crazy! But what if it isn’t permanent? What if I just do without analyzing the final product and every step it will take me to get there? And then if I hate it, or get sick of it, I can rip it down and start something new. It is this idea that got us Zoomers started on a new mission to create temporary pieces of installation art on the walls of our studio. We wanted to do something that all Zoomers could quickly contribute to while taking a moment to stand up and get away from their computers. We wanted something that could morph and change throughout the process of creating it. We wanted something that didn’t need a storyboard, a set of brand guidelines or a project manager. With this in mind, reacting to a printer that kept jamming we started crumpling up the mangled sheets of paper and stapling them to the wall. And so it begins, we have a beginning but no precise vision for the end, and in this case, that is the way we like it!