Hopefully everyone has had a chance to check out “Jollified” — Zoom’s Holiday AR application. I’ve had almost as much fun playing with it as I did working with the Zoomers to create it. This project truly was a collaborative effort and a learning experience for both Design and Development. We loved the idea of combining a new digital technology like Augmented Reality with something low tech and hands-on like letterpress printing. We took our inspiration for the design of the site from Letterpressed cards and incorporated the texture of the toothy paper, the scrolly flourishes, and the muted colors all used with that style of printing. We then had to figure out how to make something that we created digitally look like it had been printed by hand, one color at a time. We did some experimenting and learned a lot of techniques in Photoshop to replicate the effect that is achieved in Letterpress printing when the texture of the paper shows through the ink. With a letterpress printer you must print each color one at a time, this can result in a slight overlap when two colors are next to each other. So, we also figured out how to use Photoshop to create this look. But the real fun came when we started turning files over to the development team and began to collaborate with them to turn our old style look into a high tech application. If you haven’t already, definitely take minute to get Jollifed!