Archive for December, 2009

Digital agencies start taking the brand lead.

Thursday, December 31st, 2009

marauz_100_ideasIn the last couple weeks, two digital agencies have won two very large brand accounts, ones that would typically go to traditional agencies with digital capabilities.

Says Brian Morrissey of BrandWeek, ” Design software company Autodesk tabbed AKQA for digital and traditional work, and Ameri-prise Financial hired R/GA as its lead agency. Such assignments are still the exception to the rule. Most clients aren’t ready yet to trust digital shops with their brand strategy, according to many agency executives. Yet the general expectation is that this will slowly change, particularly as digital initiatives become core not only as marketing channels, but also as internal drivers of innovation.”

It’s no secret that in the agency world, we’ve all been waiting for the exact moment that interactive agencies would finally come to the forefront and nab all business usually distributed to traditional agencies. The consensus is that yes, this will happen, but the process is a slow one.

Enter Zoom Creates: as an interactive agency with strong digital capabilities, we too are excited for the “interactive takeover”. The major value add Zoom Creates brings with our digital capabilities is that we are still extremely strong in Brand/Identity/Strategy. We continue to hone our skills in all areas to ensure that when we are called upon, our skill sets are sharp and we are ready to rock.


Google Goggles

Wednesday, December 30th, 2009

This makes me want to trade in the iPhone for a Droid. Not likely, but still an option.

I am continually amazed by the technology breakthroughs that keep appearing for mobile. For me, this begs the question: “is it easier to use an app like Google Goggles or is is simpler to search through the standard browser?” Yes, apps like this are nifty, but are they more efficient? How much does a weak cell signal affect the apps performance in the long run? I look forward to the coming months to see if apps like these are truly a tool to make life simpler, or if they are just put in place to sell the Droid over the iPhone… this remains to be seen.


Social Media Revolution

Tuesday, December 29th, 2009

I came across this video about a month ago and was so impressed by it, I went ahead and pulled the stats out to use in client interaction. Take a few moments to take this in… well worth the time out of your day to see the real impact social media is having on the world as we know it.


Just Google It.

Monday, December 28th, 2009

google-search

We’ve all heard it a thousand times: “just Google it”. But what exactly is the best way to do that? Here are some very helpful tips to get you searching efficiently and Google-ing like never before.

  1. Explicit Phrase:
    Lets say you are looking for content about internet marketing.  Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase.  To do this, simply enclose the search phrase within double quotes.

    Example: “internet marketing”

  2. Exclude Words:
    Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising.  To do this, simply use the “-” sign in front of the word you want to exclude.

    Example Search: internet marketing -advertising

  3. Site Specific Search:
    Often, you want to search a specific website for content that matches a certain phrase.  Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

    Example: “internet marketing” site:www.smallbusinesshub.com

  4. Similar Words and Synonyms:
    Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms.  To do this, use the “~” in front of the word.

    Example: “internet marketing” ~professional

  5. Specific Document Types:
    If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”.  For example, you might want to find only PowerPoint presentations related to internet marketing.

    Example: “internet marketing” filetype:ppt

  6. This OR That:
    By default, when you do a search, Google will include all the terms specified in the search.  If you are looking for any one of one or more terms to match, then you can use the OR operator.  (Note:  The OR has to be capitalized).

    Example: internet marketing OR advertising

  7. Phone Listing:
    Let’s say someone calls you on your mobile number and you don’t know how it is.  If all you have is a phone number, you can look it up on Google using the phonebook feature.

    Example: phonebook:617-555-1212 (note:  the provided number does not work – you’ll have to use a real number to get any results).

  8. Area Code Lookup:
    If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

    Example: 617

  9. Numeric Ranges:
    This is a rarely used, but highly useful tip.  Let’s say you want to find results that contain any of a range of numbers.  You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods.  This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

    Example: president 1940..1950

  10. Stock (Ticker Symbol):
    Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

    Example: GOOG

  11. Calculator:
    The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

    Example: 48512 * 1.02

  12. Word Definitions:
    If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

    Example: define:plethora

*Thanks to Hubspot


Happiest of holidays to you from Zoom!

Friday, December 25th, 2009

Zoom Creates will be shutdown from December 24 – January 4, 2010.

Here’s to another great year of inspiring design, development magic and strategies that will knock your socks off!

tiffany-advertisement

vintage-hoover-ad

vintage coffeematic ad



Mobile Mobile

Thursday, December 24th, 2009

It seems everyone here insists on torturing me with holiday music. I don’t hate it, I just don’t really like it and I definitely do not need to listen to it every day for three weeks. I can block it out with my big headphones and my own heavy metal holiday meltdown mix including Black Sabbath’s Snow Blind and Judas Priest’s Evening Star and Slayer’s Jesus Saves. Festive, eh?

Anyway, I ran across this video of Mobile Mobile an interactive installation by James Theophane and it caused me take a break from my usual metal massacre, get inspired and actually enjoy a traditional holiday song.

Experience Mobile Mobile from James Théophane Jnr on Vimeo.

Mobile Mobile is a large sculpture  made of recycled mobile phones that hangs in the lobby of LBi, a marketing and technology agency in the UK. The sculpture plays Choir of the Bells when you tweet it. You can also play it live like a great big circular piano thing with your keyboard. Check it out!

mobile tree

Happy Holidays.


Holiday Design Toolkit

Wednesday, December 23rd, 2009

We are hours from the winter shutdown, but we don’t want to leave you without any suprezzies. I’ve uncovered some fun holiday-themed design tools to get you through the upcoming weeks.

1. Make sure you download this fun free aged serif font series called IM FELL (used below). It’s the perfect addition to your holiday cards, table place-holders, and don’t forget the present tags!

2. If you don’t want to spend time drawing your own snowflakes for your holiday window display, just download this set of free snowflake dings for a wide variety of styles, that you won’t have to repeat.

3. Your holiday designs wouldn’t be complete without a few swirls and flourishes. These babies are a toughie to hand draw, so just download this free vector art to spice up your designs. Try overlaying over your seasonal photos for a fun holiday gift to grandma!

4. Need a little nature in your designs? Download this free vector branches and get rustic!

5. Have a craving to make your own special wrapping paper? Download this free demask wallpaper pattern (used below) to make your presents sing!

6. Need a festive frame for those custom cards (seen below)? Download this super collection of vector goodies. Don’t miss out on the deer, birdies, & flourishes. Nontradtionalist? This pack isn’t all just holiday, Create your own wrapping paper using the scull and crossbones as a pattern.

7. Stuck on picking a color theme for your party? Check out 50′s Christmas color pallet on Kuler.com. Or maybe the urban holiday pallet is more your speed?

8. Not a designer? Well, we wouldn’t leave you empty handed, check out these pre-made printable designs. They are way too cute. Also, this Spooky Bois Lime Green Paper and gift box isn’t just for Halloween, use it as a festive wrapping paper.

Now get creative and go crazy. If you do use items from the toolkit we would love to check them out, so don’t forget to send your pictures our way! Happy Holidays!

Image made from items in the Holiday Design Toolkit

Image made from items in the Holiday Design Toolkit


Holiday Yum Yums!

Tuesday, December 22nd, 2009

Christmas is fast approaching and  we’d like to offer up some of our favorite holiday beverages for you to share with your loved ones! Please do enjoy!

RedHotChocolateRed Hot Chocolate
Ingredients:
• 1 oz. Campari
• 2 oz. Brandy
• 3 oz. Milk
• .5 oz Heavy Cream
• 2 tablespoons of Chocolate Chips

Step-By-Step:
Put milk, cream & chocolate in a milk frothing cup used for espresso. Froth milk as you would for cappuccino. When milk is hot remove frothing wand and whisk or stir vigorously until chocolate is completely melted. Add Campari and Brandy. Pour into heat-resistant cup. Can be garnished with 1 large hand-cut marshmallow or a red peppermint stick.

Candy-Cane-Swirl

Candy Cane Swirl
Ingredients:
• 1 oz. Raspberry Vodka
• 3 oz. Red Cranberry Juice
• .5 oz. Peppermint Schnapps
• .5 oz. Grenadine
• Lemon Lime Soda

Step-By-Step:
Rim martini glass with crushed candy cane. Combine SKYY Vodka, Peppermint Schnapps, Cranberry Juice and Grenadine into a cocktail shaker with ice. Shake vigorously and strain into martini glass. Top with Lemon Lime Soda and garnish with small peppermint candy cane. (more…)


Social Media Without the Browser

Monday, December 21st, 2009

feedalizrTwitter, FaceBook, MySpace, Digg, these are all great websites.  People use them to reconnect with friends, let people know what they are up to, offer customer discounts, and more.  Some people don’t use their computers for anything but these services and others like them.  While Google sees this fact and is moving forward with their idea that the browser should be the OS (Chrome OS), applications are popping up everywhere to help you maintain your statuses, and update your systems easier.

With the power of Adobe Air, every desktop can get some simple applications that tie into your different social media accounts.  One great one is feedalizr.  It can connect to FaceBook, Twitter, Flickr and more.  With this one application, you have access to all your favorite social media without waiting for your browser to load, and eating up your RAM with a ton of different tabs.

If you happen to be using Ubuntu Linux, you may be interested in some of the upcoming changes for the upcoming 10.4 release.  This next release is supposed to include a new feature called the Me Menu.  If you have twitter and Facebook accounts, this new menu is going to allow you to update your statuses and also tie you into the Ubuntu One online storage.  Pretty rad.

The line between offline and online is blurring more and more, and it’s interesting to see how this affects software development.


Getting Jollified

Friday, December 18th, 2009

Hopefully everyone has had a chance to check out “Jollified” — Zoom’s Holiday AR application. I’ve had almost as much fun playing with it as I did working with the Zoomers to create it. This project truly was a collaborative effort and a learning experience for both Design and Development. We loved the idea of combining a new digital technology like Augmented Reality with something low tech and hands-on like letterpress printing. We took our inspiration for the design of the site from Letterpressed cards and incorporated the texture of the toothy paper, the scrolly flourishes, and the muted colors all used with that style of printing. We then had to figure out how to make something that we created digitally look like it had been printed by hand, one color at a time. We did some experimenting and learned a lot of techniques in Photoshop to replicate the effect that is achieved in Letterpress printing when the texture of the paper shows through the ink. With a letterpress printer you must print each color one at a time, this can result in a slight overlap when two colors are next to each other. So, we also figured out how to use Photoshop to create this look. But the real fun came when we started turning files over to the development team and began to collaborate with them to turn our old style look into a high tech application. If you haven’t already, definitely take minute to get Jollifed!

Jollified