There is much to be learned about utilizing social media for business. Below is an article from Chris Allison that is a great jumping off place for planning your social media strategy.
Chris Allison is a social media strategist at NeboWeb, where he helps clients make the most of the social web. You can follow him on Twitter as the voice behind @Neboweb.
In the midst of all the noise surrounding social media marketing and emerging technologies, we sometimes get caught up in the grandeur of the transition and forget how this all actually works. When you start looking around, it’s easy to think that what makes a campaign successful is some strange, quirky factor. It’s true, there’s a lot of potential to use these tools for trying out new things and creating out-of-the-box experiences, but that’s not the point. The bottom line is that social media offers an opportunity to bring something useful to your customers. To learn how to do it, look no further than the world of food chains, mobile vendors, and top of the line restaurants.
Below are three lessons from the world of food that will help you better utilize social media to bring value to your customers.
1. Play to your strengths
When it comes to convenience, no one does it like fast food. People don’t eat fast food because it’s hot and delicious — though that helps — people eat fast food because it’s cheap, the food comes out quick, and there’s almost always a place to get it nearby. It’s convenient in all respects. With that in mind, anything a fast food company can do to become more convenient is worth considering. This is an important concept to remember when setting out on your social media campaign, and a lesson well learned from a few top fast food brands: play to your strengths.