Archive for November, 2009

3 Social Media Lessons Taken from the Restaurant World

Monday, November 16th, 2009

cute-food-twitter-cupcake

There is much to be learned about utilizing social media for business. Below is an article from Chris Allison that is a great jumping off place for planning your social media strategy.

Chris Allison is a social media strategist at NeboWeb, where he helps clients make the most of the social web. You can follow him on Twitter as the voice behind @Neboweb.

In the midst of all the noise surrounding social media marketing and emerging technologies, we sometimes get caught up in the grandeur of the transition and forget how this all actually works. When you start looking around, it’s easy to think that what makes a campaign successful is some strange, quirky factor. It’s true, there’s a lot of potential to use these tools for trying out new things and creating out-of-the-box experiences, but that’s not the point. The bottom line is that social media offers an opportunity to bring something useful to your customers. To learn how to do it, look no further than the world of food chains, mobile vendors, and top of the line restaurants.

Below are three lessons from the world of food that will help you better utilize social media to bring value to your customers.

1. Play to your strengths


When it comes to convenience, no one does it like fast food. People don’t eat fast food because it’s hot and delicious — though that helps — people eat fast food because it’s cheap, the food comes out quick, and there’s almost always a place to get it nearby. It’s convenient in all respects. With that in mind, anything a fast food company can do to become more convenient is worth considering. This is an important concept to remember when setting out on your social media campaign, and a lesson well learned from a few top fast food brands: play to your strengths.

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Guerrilla Marketing WIN.

Friday, November 13th, 2009

In an economy where advertisers are doing everything they can to get the most bang for their buck, Guerrilla Advertising is being seen globally as an effective solution.

Wikipedia says this: “Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources.”

The blog “D Lists” features an entire series of images displaying Guerrilla Marketing here, but this was perhaps my favorite. The display came complete with appropriate smells and sensory experiences. I would deem this a WIN.

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Stopwatch for Cubers

Thursday, November 12th, 2009

A while ago I built a simple Flash app for people who can solve a Rubik’s Cube (or other cube brand).  Other apps that I’ve seen require that you use the mouse to click the start and stop buttons.  That can add a few extra seconds to your time.  On my solution, the Cube Clock, the time starts when you pick up the cube from the keyboard, releasing the space bar.  Then when you’re finished solving the cube, just tap the space bar again and the timer will stop.

Some timers have a feature that allow you to examine the cube for 15 seconds before the time starts.  I might add that feature into the next version (if there is a next version).  So, get your cube out and try out this timer.  And be sure to post your time in the comments area.


Smiling Typefaces

Wednesday, November 11th, 2009

FormVFunction

We designers love our typefaces. So much so that designing web sites can turn into a battle. The design team argues for our chosen typeface to be used on all headlines, navigation and pull quotes, explaining that Arial or Trebuchet or Georgia just won’t create the same look as Gotham, Univers or Archer. Not to mention that Arial doesn’t come in extra light. Oh the horror! The developers counter back, cautioning us to stick with the list of 10 or so web safe fonts. After all, using images instead of text leads to larger file sizes, is less SEO friendly and makes updating the site more difficult. But lately, something has both teams smiling. The developers have been playing with dynamic text replacement tools that allow us designers to have our cake and eat it too. This article has a nice overview of some of these tools. The recent addition of the typeface DIN to our non-flash website makes us designers giddy with excitement. We are excited to see the implications and are already using Whitney, Montreal and Chronicle  on web concepts for our clients — and the developers aren’t even shaking their heads!


What’s Your Carbon Paw Print?

Tuesday, November 10th, 2009

carbon-paw-printIt appears that owning a dog can be as damaging for the environment as driving a gas guzzling car, according to the new book Time to Eat the Dog? The Real Guide to Sustainable Living by Robert and Brenda Vale. The Vales concluded that it takes 1.1 hectares (they’re English) of land per year to create enough chicken, beef, and lamb for a medium-sized dog to eat, in contrast to the gas-chugging Toyota Land Cruiser SUV, driven 10,000 kilometers a year, which requires less than half that: only 0.41 hectares.

I think Homer Simpson put it best while talking to Kent Brockman whan he said, “Oh, people can come up with statistics to prove anything, Kent. 14% of people know that.” (Season 5, Episode 11, Homer the Vigilante).


All Atwitter

Monday, November 9th, 2009

Lately we’ve been having a lot of discussions about Twitter. How can businesses use Twitter smartly? When is Twitter a good addition to a company’s marketing strategy? Our opinion is that Twitter isn’t right for every business, but when it is, it must not be used blindly. Twitter is a social media tool best used to implement a good idea, one that accomplishes the unique goals of a company. This article, by Chris Brogan, gives some great basic pointers for a business just diving into Twitter for the first time.

50 Ideas on Using Twitter for Business

twitterbirds

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

First Steps

  1. Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
  2. Add a picture. ( Shel reminds us of this.) We want to see you.
  3. Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
  4. Point out interesting things in your space, not just about you.
  5. Share links to neat things in your community. ( @wholefoods does this well).
  6. Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
  7. Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
  8. Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
  9. Throw in a few humans, like RichardAtDELL, LionelAtDELL, etc.
  10. Talk about non-business, too, like @astrout and @jstorerj from Mzinga.

Ideas About WHAT to Tweet

  1. Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
  2. Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
  3. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
  4. Ask questions. Twitter is GREAT for getting opinions.
  5. Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
  6. Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
  7. When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
  8. Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
  9. Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
  10. Or, if you do, try to balance it out by promoting the heck out of others, too.


Bonfire Night Goes Digital

Friday, November 6th, 2009

First and foremost, thanks to Lorna Lowrie for guest authoring today’s post!

In 1605, thirteen young men planned to blow up the Houses of Parliament. Among them was Guy Fawkes, Britain’s most notorious traitor.

A small group took shape, under the leadership of Robert Catesby. Catesby felt that violent action was warranted. Indeed, the thing to do was to blow up the Houses of Parliament. In doing so, they would kill the King, maybe even the Prince of Wales, and the Members of Parliament. Today these conspirators would be known as extremists, or terrorists.

To carry out their plan, the conspirators got hold of 36 barrels of gunpowder – and stored them in a cellar, just under the House of Lords.

But as the group worked on the plot, it became clear that innocent people would be hurt or killed in the attack. Some of the plotters started having second thoughts. One of the group members even sent an anonymous letter warning his friend, Lord Monteagle, to stay away from the Parliament on November 5th.

The warning letter reached the King, and the King’s forces made plans to stop the conspirators.

Guy Fawkes, who was in the cellar of the parliament with the 36 barrels of gunpowder when the authorities stormed it in the early hours of November 5th, was caught, tortured and executed.

Even for the period which was notoriously unstable, the Gunpowder Plot struck a very profound chord for the people of England. In fact, even today, the reigning monarch only enters the Parliament once a year, on what is called “the State Opening of Parliament”. Prior to the Opening, and according to custom, the Yeomen of the Guard search the cellars of the Palace of Westminster. Nowadays, the Queen and Parliament still observe this tradition.

On the very night that the Gunpowder Plot was foiled, on November 5th, 1605, bonfires were set alight to celebrate the safety of the King. Since then, November 5th has become known as Bonfire Night. The event is commemorated every year with fireworks and burning effigies of Guy Fawkes on a bonfire.

Remember, remember the 5th of November

Gunpowder, treason and plot.

I see no reason why gunpowder, treason

Should ever be forgot…

In these days of economic crisis these community initiatives should be encouraged but we also live in the days of uber cautious “Health and Safety” people, you know the sort – the type that want 5 different disclaimers signed and reams of red tape before you can even think about opening a match box.

Well there is a way around the “Wet Blanket Brigade”. Digital to the rescue, Ilfracombe Rugby Club in the UK have forgone all the pain and suffering of form filling by having a digital bonfire. The event – dubbed ‘non fire night’ – will see dozens of families hold sparklers and gather around a massive screen showing film footage of a bonfire. Recorded images of a roaring real fire will be projected onto a 16ft by 12ft screen mounted on a scaffolding stand – at a cost of $600. Sounds of crackling wood will also be broadcast on loudspeakers and $5,000 fireworks will be fired into the air. Around 2,000 people are expected to turn up to wave sparklers and munch hot dogs in front of the UK’s only virtual bonfire.

Sounds good to us Brits, as long as the beer and hot dogs are real!


Easy access to social media

Thursday, November 5th, 2009

“Social Media” is standing the test of time for come-and-go buzz words, and it’s really obvious why. People trust word of mouth marketing, and that is only becoming more true with the Internet. When your friends email you links to interesting articles or videos, you rarely second guess them. That’s why I wanted to show off a few interesting plugins that are available to help make sharing your online content easier.

shareThis first plugin is one that we’ve used for clients for a long time now. It’s called ShareThis, and you can download it here. You can go to this site and fill out a few simple questions to get some code that you can copy and paste into your site. It will look simple and clean, and provide many options for people to share your content using the tools that they are signed up with.

tellThe second plugin is the TAF4Free (Tell A Friend For Free) plugin. This plugin has an option for commercial use that gives you many options. The free option has a few basic choices for appearance, but when you choose the pay option, you get much more, like custom email templates, logo placement, color schemes and more.

addOne last plugin that I’d like to point out is the AddThis plugin. This is another option that gives you an option for analytics if you are willing to register on their site. It has just about the same social media tools (email, digg, facebook, myspace, twitter, blogger, etc.) and has a slightly different interface.

For the most part these plugins are all about preference. They all look slightly different, but offer a similar service. Really, it’s all about getting your content out there onto the screens of users. When people do your marketing for you, you can’t lose, so why not get a sharing button on your site today?


Object Layer Options in InDesign

Tuesday, November 3rd, 2009

A few weeks ago, I was shown an InDesign feature (by a designer that shall remain nameless) that I never knew existed. It’s called Object Layer Options, and it lets you control which layers are visible when you place a layered Illustrator, Photoshop, InDesign or Acrobat (pdf) document into InDesign. I don’t know how I ever got along without it, as I’ve used it on numerous occasions in just the past few weeks.

Say, for example, I have a Photoshop document containing multiple layers that I want to place into InDesign. To show its different layers, I no longer need to use Photoshop to turn off all the layers except the one I want visible and save a separate file for each layer. Now, I can just place this ONE file multiple times and choose which layer(s) I want showing in each instance.

You can either do this after you have placed the file or as you are placing the file. If you have already placed the file, select the  picture box containing the file and click Object > Object Layer Options…
(Right clicking on the picture box also brings up the Object Layer Options…)

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Then choose which layer you want to show by clicking on or off the eyeball icon.

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You can also choose which layer you want showing when you initially place the image.
In the Place dialogue box in the bottom left corner, check Show Import Options.

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When you select your file and click Open, another dialogue box will open in which you can choose which layer you would like showing.

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Hope this saves you some time in the future!


Get yer mask on

Monday, November 2nd, 2009

Picture 1What were you for Halloween this year? Greg went as Zombie Steve Jobs, mock turtleneck and all,  and Corrina rocked a Medusa costume. I didn’t dress up, but saw a lot of great costumes around Portland and on Twitter. Via @rainnwilson, check out this photo of a little girl dressed as Dwight from The Office. Cute!

The notorious balloon boy from Colorado was a popular costume, but Swine Flu easily took the number one spot. Word is, area costume shops sold out of pig masks weeks ago.

As seen on BrandFreak.com:

Billy Mays tops list of brand-spokesman costumes for Halloween

Other than selling us a bunch of crap, infomercial king Billy Mays left an indelible impression on some us. So much so that he was voted the brand spokesman most likely to win a costume contest this year. The Geico caveman was second, and the Geico gecko was third, according to a poll from First Call, Octagon’s celebrity and acquisition division. (As AdFreak mentioned earlier, Billy Mays’s son will support you if you want to go as his dad. He even wants pictures.) Kayne West was voted the celebrity whose mistake could make him a popular costume this year. (One would assume a Taylor Swift would have to be in tow.) Second and third in that category were Michael Jackson and Jon and Kate Gosselin (in Jackson’s case, that’s a weird use of the word “mistake”). For the kids, Hannah Montana was voted the licensed character that will most likely be popular this year. Dora the Explorer and characters from Where the Wild Things Are were a distant second and third.