Although Guerrilla Marketing can indeed prompt it’s target audiences to buy a product or influence their purchasing decisions, it can also bring about change in a way that is not monetary at all. The following campaigns were compiled by D-Lists and struck a chord with me.
The campaign below was designed to bring awareness to landmines and the continued use of them in certain countries. The ketchup packets turn into a powerful graphic message when the corner is torn off giving the impression that the boy’s leg has been lost and is bleeding as ketchup seeps out.
The second ad is for Project Cuddle; see description below.
Finally, the Dublin City Council simply got sick of people leaving gum on the sidewalk so they came up with an effective, yet inexpensive campaign to get their point across.
Tags: advertising, marketing
