Archive for October, 2009

The power of a great API

Thursday, October 15th, 2009

tweettweetWe developers love a good API. If you aren’t sure what an API is, be sure to check out this lovely page on wikipedia about them. API stands for application programming interface, and it allows developers like us to tie our code to different services that are already built.

This means that we can build programs that interact with other platforms so that they can start to do some amazing things. Some of our favorite APIs are the Google Maps API, which lets us plot and map virtually any data to points on a map, and the Twitter API, which lets us control every aspect of a Twitter account. In this blog post I’ll give you a quick example of working with the Twitter API, to show you just how easy it is to work with.

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Totally Kuler

Wednesday, October 14th, 2009

Today I was introduced to Kuler, a web application by Adobe that lets you generate custom color themes. Kuler gives you the opportunity to experiment with color variations and also browse themes from other Kuler members. This is a great tool to gain inspiration for colors and assist in creating cohesive color stories. What I loved is the ability to import your own photos and pull color pallets directly from the images. All you need to do is create an account, upload a photo, and Kuler lets you “select a mood” (bright, colorful, muted, deep, dark), offering you a variety of different color pallets taken from the same photo. After you have chosen a combo that you are happy with, you can save it for later access, reference the color values for use in projects, or download a color pallet that is compatible with other adobe programs. The downloadable color pallet is really one of the site’s key features, because it lets you quickly start using the colors in your designs rather then wasting time pulling color values from Photoshop. Below is a custom pallet we generated from one of Tweedle C’s Hawaiian vacation photos and a basic design incorporating the colors demonstrating how very simple it can be to turn inspiration into artwork.

Kuler

Kuler_Example


Animal Abuse?

Tuesday, October 13th, 2009

In the UK, dog owners who dress up their pets could face prosecution. Let’s remember that here in the States this Halloween and see a little less of the following, this year. Thank you.

abuse


New Federal Trade Commission Regulations

Monday, October 12th, 2009

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For a marketing agency with clients spanning nearly all industries, it is extremely important we stay abreast of little things like the Federal Trade Commission’s regulations. On October 5, 2009 the FTC updated their regulations to offer more specific rules in regards to testimonial advertising, celebrity endorsements and blogging.

New regulations include:

- Disclosing any compensation, whether in kind or free product, that a blogger or reviewer has received as compensation for a favorable review.

- Testimonials that present a scenario which is not typical are allowed, but the company must also offer what a customer could expect from a product, or the “typical results”.

- Celebrity endorsements are fine, although the celebrity must disclose the relationship he or she has with an advertiser.

In short, the FTC is doing their darnedest to keep it real and we can all appreciate that. For a full description of revised regulations, click here.


Sometimes it’s not about size, but what you have to say.

Friday, October 9th, 2009

wall-street-journal-logoI ran across this posting that commented sternly on an ad that Bank of America took out in the Wall Street Journal. It ran a full two pages and in that two pages, it said…. not much. Besides a bit of fine print and a metaphor to orchestras, the entire ad had nothing to offer the reader but some ink stained fingers. With space that size, there is so much potential for saying something meaningful. Perhaps brand metaphors have a time and place in advertising, but for Bank of America, a negative economy isn’t one of them. Read the post below.

Bank of America/Merrill Lynch took out a double-page spread in the Wall Street Journal last week to deliver what it must have felt was a very important message to its current and would-be customers:

Nothing.

The spread was mostly black ink. A conductor’s hands appear in the lower-right corner, a header reads “Expertise and resources, seamlessly orchestrated,” and two lines of mouseprint explain that “understanding the score” is important to providing lots of financial services.

And we wonder why:

  • Nobody trusts financial firms anymore, and
  • Newspaper ads are a dying breed? (more…)


More 3d Awesomeness

Thursday, October 8th, 2009

That tree I posted a while ago wasn’t that cool. Here’s some more stuff so you can see just how good we are getting. The first video is one that I made for my lady friend. It’s pretty cute.

This next video is one that Kris did.  Those diamonds sure are pretty.

These are still just some silly examples, but the more we mess with Blender, the more we like it.


It’s Smoking

Wednesday, October 7th, 2009

I traveled to the coast last week for a nice relaxing vacation. Being born and raised an Oregonian, I’ve spent many, many of my vacations at the beach. I like to go there because generally, I’ve seen what there is to see and done what there is to do, so I’m more inclined to take walks on the beach and for the most part snuggle inside and enjoy the changing weather (Don’t worry, I didn’t get swept away by the potential Tsunami). I also love, love, love to watch TV shows that I never see on a regular basis. I checked out many episodes of Cash Cab and the Price is Right, and even a little Dog Whisperer (I don’t even own a dog, but that show rocks). Meanwhile, I missed my DVR and longed to fast forward through commercials.

I can’t say that that watching the commercials was a complete bust, because I did catch on to a cool new trend: smoke art. In a couple of the ads I spotted the use of smoke interacting with a type treatment or image. The effect used black smoke on a white background, creating a high-contrast, dramatic effect that was both eerie and beautiful. Upon further research, I also found a variety of gorgeous smoke images using brilliant colors.

I loved the effect of the smoke in the TV commercials, and it got me interested in finding out how I can create a similar look in my own designs. I found a few tutorials on how to create my own smoke effect in Photoshop and Illustrator, as well as some helpful brush sets, but I think the most dynamic images are when smoke has been photographed and then incorporated into a layout. I’m very curious to try a few of these techniques, and can’t wait to see more from this emerging trend.

Smoke


Dog Blogs

Tuesday, October 6th, 2009

dog-blog1Just out of curiosity, today I did a search for “dog blog” to see if there were other dog-related blogs out there. Well, it looks like there are only about a million other blogs about dogs, some written from the dog’s point of view and some from the owner’s. I found this one called Mod-Dog, about modern stuff for modern pets, and a very informative dog blog called Welcome Dog Lovers. Here is one by Jon in San Francisco—he takes photos of dogs tied to things and then comments on them. Go see for yourself: the list goes on and on and on …


So a Plumber Walks into an Agency …

Monday, October 5th, 2009

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This past week we’ve had some exciting sewer, pipe and plumbing adventures at Zoom Creates. Our office is in the old Freightliner factory on NW Quimby, and the ancient warehouse building is expressing its age this week through overflowing toilets and a very elusive burst pipe.

I’m very glad to say that Zoom didn’t experience these overflowing toilets; our neighbors two doors down, who are apparently downhill from us, bore the brunt of the back up. But a crew of plumbers has been roaming around our offices going on 4 days now, swinging beeping pipe detectors around the floor, pushing camera-wielding snakes down the drains, and making some crazy thumping and pounding noises in our bathrooms, all in an effort to locate the broken pipe. They’re on a mission.

On Friday they thought they’d hit the jackpot: their sensors and detectors beeped like crazy over a spot in our storage room. They spent the weekend digging a huge square hole down through the concrete floor and into the bowels of the earth, making a huge pile of dirt in the middle of the room. All this, only to locate a perfectly intact pipe sitting there innocent as can be. I can only imagine there was some swearing and frustration at that point.

Now Monday arrives and their hunt starts anew. There’s a theory that the pipe takes a 90-degree turn and heads out to the street, so our plumber friends will be swinging their detectors out front today, possibly joined by representatives from our fair city. Good luck and godspeed, plumber guys. We wish you the best of luck in finding that burst pipe, and are really, really glad that our bathrooms work.


Ride the Wave… the Google Wave, that is.

Friday, October 2nd, 2009

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By now I’m sure everyone has either seen something or heard something about Google Wave. I didn’t quite understand what it was, but initially thought it might be Google’s version of social media. However, I received this short video that clarified what Wave is and how it is going to benefit Zoom! Please do take the two minutes to watch this video and be enlightened too!