Archive for September, 2009

Aloha!

Wednesday, September 30th, 2009

I’ve just returned from Hawaii, and am trying to get used to these gray Portland skies. Here’s a little taste of the islands to spice up this dreary day.

The Traditional

Traditional Aloha shirts (known as Hawaiian shirts on the mainland) are usually adorned with traditional Hawaiian quilt designs, tapa designs, and simple floral patterns in more muted colors. The Aloha shirts manufactured for local Hawaiians are considered formal wear in business and government, and thus are regarded as equivalent to a shirt, coat and tie. These shirts often are printed on the interior, a style called “reverse print,” resulting in the muted color on the exterior.

Aloha_Tapa

The Contemporary

Contemporary Aloha shirts are often brilliantly-colored with floral patterns or generic Polynesian motifs, and are worn as casual informal wear. They may have prints that don’t feature any traditional Hawaiian quilt or floral designs and instead may have elements such as automobiles, drinks, surf boards or other elements arranged in the same pattern as a traditional Aloha shirt. The modern Aloha shirt was created in the early 1930s by Chinese merchant Ellery Chun in Waikiki, when he began sewing brightly colored shirts for tourists out of old kimono fabrics he had leftover.

Aloha_Mod


Never Do This…

Wednesday, September 30th, 2009

3MyfW

…or any of these. Please!

Your dog will thank you.


Waiter, there’s Augmented Reality in my iPhone!

Monday, September 28th, 2009

robotvisionJustin, with his Android phone, will shrug his Google-loving shoulders and say “who cares?”, but I’m excited. My iPhone just got a new App this morning called Robotvision, a piece of Augmented Reality technology that overlays real-time business and restaurant information, as well as other fun stuff, onto my phone’s 3GS camera view.

I hold my iPhone up, look for, say, Bars and Restaurants within a mile, and BAM! Flags showing the nearest options hover in front of me. Tap on a restaurant to get the address, driving directions through the map app, or to call with the oft-forgotten phone functionality that my gadget possesses. Tap to search bing and get a summary of their hours, ratings, photos of the place, etc. Lay the iPhone down and a map view appears, all of the tagged locations raining down in pin drop formation.

I can also see all of the nearest Tweets and Flickr photos with a click of a button. Less useful, but novel and fun.

This is a preview of the Augmented Reality of our future. Human vision? Bah! It’s time for Robotvision.


Zoom Creates Capabilities: The more the merrier!

Friday, September 25th, 2009

It has come to light recently, through the course of not one, but two separate jobs, that Zoom Creates has more capabilities than we initially thought. Besides the things Zoom is known for, including design, all things digital, marketing strategy, relationship marketing and of course social media brilliance, we have happily discovered that we are a powerhouse of digital audio creation.

When it comes to voiceovers, professional podcast creation, radio ad production and improving quality of pre-recorded audio files, Zoom Creates is definitely your team of choice. Because we are under strict NDA for the two projects I mentioned, I am unable to post them here. I had originally intended to post the latest and greatest (and first) super fabulous music video brought to you by Pink Noise. Unfortunately, the magic isn’t ready for mass release quite yet. Our very own Kurtis Holsapple, member of the legendary Pink Noise Boys and audio/digital wizard, will be kind enough to share it with us once it is perfected.

In lieu of the Pink Noise video, I give you Elton John and the Muppets. No correlation whatsoever, but please do enjoy.


3D, Adding a New Level of Animation

Thursday, September 24th, 2009

treeWe here at Zoom Creates have been getting all kinds of interesting work lately. Some of this new work has led us down the path of animating in the third dimension. Naturally, we wanted to take a good look at some of the tools out there that could help us reach our goal.

First, because the dev team here is a mixed Linux/Windows environment, we took a look at the open source Blender project (www.blender.org). This is quite the powerhouse of software at our fingertips, but the UI is daunting to say the least. Kris tried out the 64 bit version on his Windows 7 machine, and ran into some serious road blocks with some of the different export file types. I downloaded version 2.49 from the Debian repositories and it worked without a single problem (nice going Linux). While Kris was struggling to get his environment up and running, I decided that I would follow some tutorials and make something.

I decided that something should be a tree. Trees are good for first time 3D modeling, as they have a lot of layers to them. You’ve got the bark, the leaves, the multiple layers of branches, etc. I made life easy on myself and downloaded and compiled ngPlant. It’s an open source program that helps you create the basic structure of a tree very easily. After building my tree, I imported it into Blender and added my textures. what you see to the left is my finished product. It’s far from perfect, it could use some smoothing, some better lighting and reflections, and could be filled out a bit better, but hey, it’s pretty cool for a few hours worth of work.

Meanwhile, Kris was still having trouble, so he decided that he should check out 3ds Max. He used this software a few version numbers ago, and is working with the trial version now to see if it’s the right tool for the job. We’ll see.

Let us know in the comments what your favorite 3D modeling program is.


Design Forecast: Houndstooth

Wednesday, September 23rd, 2009

This print definitely has a checkered past, but it’s on its way back in! The French call it pied de pole (chicken’s foot) due to its characteristic broken checks,or abstract four-pointed shapes. The Houndstooth check was made classic by its use in fabrics in the 30′s through the 70′s, and now it’s coming back in full force. We’ve caught glimpses of this traditional black and white pattern popping up in fashion, interior design, and even recently was spotted on the back of a car.

CHECK out why this pattern rocks our socks:

A.) It adds a traditional/vintage flair into any piece it is applied to.
B.) It can be bold or subtle, based on the size and scale of its use.
C.) It can have a very modern and current feel when it’s paired with a bold color.

Though this print has been popular in the textile industry, we predict its widespread growth beyond fabrics, slowly invading our coffee cups, iPhones and computer screens. So be on the lookout—we’re sure you’ll be seeing this patterned print everywhere in the near future!

Houndstooth


What Makes Your Dog Go Crazy?

Tuesday, September 22nd, 2009

Dogs are very simple creatures. They know what they like and don’t like. There are certain things that just make them go crazy; barking or running around and panting, rapidly pacing or hiding, or any combination of some or all of these. The triggers that really make Hoss and Pepper go nuts are:

mr-hooverThe vacuum cleaner. (In my house known as Mr. Hoover, thank you very much Family Guy Season 4 Episode 15.)

Saying the word “squirrel”, “bird”, “kitty”, “park” or, in my dogs’ case, “work”.

Being on the beach.

The mailman.

Laser-pointers.

The doorbell—even on TV.

A fly in the house or studio.

The dog next door.


Awards Season

Monday, September 21st, 2009

halle-berry-oscarsIn the design, web and marketing world, it’s nearly always award season. There are the HOW Awards, the Communication Arts Awards, the Summit International Awards, the Direct Marketing Awards, the Webby Awards and let us not forget our very own Portland Rosey Awards. The list is nearly endless. Every week, new mailers arrive on my desk that offer us the opportunity to pay a handsome fee to enter our work in their contests, with the promise of accolades, high profile judges and fancy trophies. So many categories! Such gorgeous awards!

Of course, the awards will cost you. Your merit and creativity alone, the applaud of the high profile judges, your entry fee, none of those earn you an actual award. For that you must pay another fee, plus shipping to have the illustrious award delivered, plus extra for the engraving.

Yes, it’s a bit silly. But it’s our way. In our industry, awards are currency—they boost our self-esteem and put us on the map. Awards give you street cred. It’s sort of like getting street cred in high school because the popular girl let you buy her a milkshake, but it’s credit nonetheless. And so we enter the awards contests, we share our victories, we drool over the fancy judges, and yes, we even pay to have the trophy shipped to us, with engraving. All for the sweet smell of victory.


Winning At Working, Zoom Style

Friday, September 18th, 2009

teamworkI receive a column every other week by Nan Russell titled “Winning At Working“. I find great tidbits of information on a regular basis, about real workplace scenarios, interpersonal communication and being a true team player. Some apply to my work life in a small way, others in a big way. Sometimes, I get a glimpse into what people working for other companies struggle with and I am grateful to be at Zoom Creates.

The following article is one that I took to heart, because as business picks up and we all get busier, it is extremely important to continue to pay attention to details and to rely on each other. Although we may have a tried and true process in place, it still takes the efforts of many for that process to yield maximum results. I feel fortunate to work in a culture where we do not seek to deflect or find loopholes in which to place blame on one another. Rather, we consistently take the time to put our efforts where they matter most: into supporting one another, providing input when asked and often, even when NOT asked, and pooling our brilliance to gain the most ROI for our clients and our Zoom Creates family.

I will post these columns when I find them particularly inspiring for one reason or another because, after all, we truly reap the benefits of our knowledge when we share what we have with those around us.

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Google Chrome: Missing JavaScript Event

Thursday, September 17th, 2009

chromeA quick note to any/all web developers out there who read our Code Logic posts:

After battling a weird bug that we couldn’t quite find in Google Chrome, we thought we’d share a little inside information to help you save some time and headaches. While Firefox and other browsers were responding to a call we were making, Chrome just wouldn’t bind the right information to an onclick event. Granted, it was on an element that we don’t usually bind events to, but still.

The element in question was an <option>. Inside of a select box, we had two groups of data and wanted a hidden form field to be updated to a certain value when you choose an option from group A, and a different value when you choose an option from group B. It worked great in other browsers, but not in the latest build of Chrome for Windows.

Just a heads up. Hopefully now you don’t need to lose a bunch of time because your JavaScript isn’t working.