Archive for August, 2009

Book Review: The Hamster Revolution

Friday, August 14th, 2009

HamsterBookCover

It seems that in our world today, everything is electronic. We have viral videos, e-mail and online meetings. Books seem to have gone by the wayside. A whole new world exists within the internet and on the technological front. With that whole new world comes a whole new set of rules regarding electronic etiquette, how to be polite in an email and how best to communicate via the keyboard. The Hamster Revolution by Mike Song addresses best practices for email communication.

Personally, I rather enjoyed this book. I took a lot out of it, things that often get overlooked and possibly misinterpreted. Some excellent points that were addressed in this easy-to-read guidebook were:

  • Using All Caps: in an effort to emphasize the importance of what we are saying, we often use ALL CAPS and in doing so, effectively end up yelling at our co-workers, clients or even worse, our boss. ALL CAPS are not needed in the business world for the most part and should be used with caution.
  • Unnecessary Email Overload: As much as we want to reach out and say thank you for that file that arrived in a timely manner because we feel thanks are par for the course, the author outlines how by eliminating emails that really say nothing, we can save valuable time, days in fact, over the course of a year. I found this advice incredibly applicable.
  • Priorities and Formatting: The author takes great care to outline an effective way to prioritize email. Without some rhyme or reason, emails end up stuck in our inbox with no hope of going anywhere else. Additionally, he outlines a very effective method of formatting an email that gets right to the point and is easy for recipients to get to the heart of the matter, quickly.
  • Instant Messaging: Thought of often as a social waste of time in the business world, Mike Song shows how IM can be the key to getting quick replies and cutting down on email clutter when used properly. I found this section especially helpful.
Although I am not a big fan of the style in which this book was written (with a hamster character trying desperately to get off the wheel of email chaos), the message contained within is extremely valuable. I have tried various methods I learned in this book and have found great success using them. This book gets a thumbs up from me and I highly recommend it for anyone using email on a daily basis to navigate through the business world.


E-Commerce 101

Thursday, August 13th, 2009

ecommerceThe web sure is great. Can you tell that we love the Internet? You can do so much with it. Need to learn something? Google. Want to buy something? Amazon, eBay or Newegg. Want to sell something? Time to do some research. We are here to help.

If you just want to sell things easily, you can set up an eBay store in a matter of hours. Set each of your items to Buy it Now Only and you can ask the price you want. Are you selling something in the handmade goods niche market? Try out Etsy.com. It’s pretty sweet. Now, if you have a whole catalog of items with a steady inventory and want to use the internet to allow for credit card transactions, shopping carts and more, you’ve got a lot of choices.

There are some tools out there that will help you get your store up and running with an easy system to maintain your customer and item databases. These are usually buy-in systems and we really don’t like them much. Our latest ecommerce project uses a tool called Americommerce. With this system, you can log in and track basically everything. The only trouble is making the thing look pretty. If you have a design that you are trying to follow, then forget about it. You’ll make more progress banging your head against a wall than trying to fight the CSS that is auto-generated with this system. If you don’t care what your site looks like, then this system could be just the right fit. Customizable templates are available and it boasts quite powerful back end functionality.

If you do have a design that you want to follow, then by all means get set up with a foxy cart account. They have the best tools for developers to integrate ecommerce solutions into both existing websites and brand new sites. It works a lot like paypal buttons, except you can style everything according to your client’s colors and logos. It uses a slightly modified jQuery library to connect to their servers so that you don’t have to worry about SSL, HTMLS, secure connections, blah blah blah… they do it for you so you can spend time engaging in fun coding.

So, if you are a developer, next time you get approached with an ecommerce project, don’t choose Americommerce, and choose foxy cart. Spread the word—it’s the best ecommerce solution out there.


Greg’s Top Tops

Wednesday, August 12th, 2009

A week would not be complete without a glimpse at one of Greg’s infamous Top Tops. Check him out here—already passing on his stripey top top style to a little friend! We’ve heard the fashion tip “if you find something you like, buy one in every single color.”  But we commend Greg’s slightly different motto; “if you like the color of something, make sure you buy one of everything in that color.” We just have one recommendation; it’s summer, and it might be worth adding a sleeveless number to the Top Top collection. Just a thought.

The Color of Greg’s Top Tops

304_GregsTops

One part pms 304, one part brown, stripe it up and you’ll be rockin’ the town.

The Typeface of Greg’s Top Tops

GregsTops_DFVanilla

At last, a font to accompany Greg’s Top Tops. DF Vanilla embodies the feeling surrounding Greg’s infamous affinity for stripes and lends an 80′s feel to the whole scene, which of course is highly applicable. High tops and funny hair anyone?


Training Tips

Tuesday, August 11th, 2009

dog_trainer_Education

Everyone wants a good dog as a pet. You don’t want Wade Blasingame knocking on your door because of a misbehaving dog. Hoss was a little hellion as a pup. When my wife and I realized we had no idea how to train him, we hired a trainer. Deb, the  dog trainer, came over once every two weeks for about an hour and showed us how to train Hoss. She only had to come over about four or five times before Hoss was behaving like the little angel we now all know and love.

To stop him from jumping on the counters and furniture, we used mousetraps covered with newspaper or dish towels. When he jumped up, the traps sprung, the noise scared him and he jumped down. (The traps never touched him because they were covered.) To stop him from chewing on his leash, we coated it with Tabasco sauce. To stop him from begging for people food, we gave him lemons or jalapenos off our plate. We even taught him to let us know he had to go out by ringing a bell we hung at nose level next to the back door. (That worked really well at our house but when we took him to our friend’s house that did not have a bell, the results were less than desirable.) He is five now and still uses the bell.

I really think consistency and positive reinforcement are the keys to good training. If that doesn’t work, you could always try Dave Sturtevant’s technique.


10…9…8…7…6…5…4…3…2…1…Take-off!

Monday, August 10th, 2009

C2866DB4A73F45A4BC32D4FE287C8DC7

As I type this, I look over and see a Web department full of busy little bees putting the finishing touches on several big online projects. Each website journeyed through the research, planning, design and content development phases here at Zoom Creates, and now and we’re waiting with baited breath to see the final products as they launch, one by one, onto the Internets.

We’ll announce the sites on the blog as they launch in the coming weeks, but here’s a sneak preview to whet your appetites: Prepare yourself for an online store for a local cheese and gourmet foods purveyor, a robust consumer site for a nationwide solar panel manufacturer and the website for a local manufacturer of worldwide-distributed tire products.

Even in the dog days of summer, it’s lift-off time at Zoom Creates.


For the love of summer salads …

Thursday, August 6th, 2009

The Portland weather has been beautiful: not too hot, not too cold. In an effort to celebrate the perfect forecast, Zoom Creates would like to offer up some of our favorite summer salad recipes, in hopes that you indulge and enjoy!

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Watermelon & Red Onion Salad
1 Tablespoon shallots, chopped
1/3 cup raspberry vinegar
1/3 cup fresh or frozen raspberries, pureed and strained
2 teaspoons honey (or to taste)
1/3 cup olive oil
2 medium red onions, thinly sliced
2 bunches watercress, stems removed
8 cups watermelon, cut into 1-inch cubes
Kosher salt and fresh ground pepper

Whisk together the shallots, vinegar, raspberry puree, honey, and olive oil in a medium bowl. Season to taste with salt and pepper. Separate the onions into rings. Pour the vinaigrette over the onions and marinate in the refrigerator for at least 15 minutes.

To serve, arrange a bed of watercress on each plate. Top with the cubed watermelon and drape the red onion rings on top. Drizzle with the vinaigrette and garnish with the mint leaves, if desired.

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Something we can all stand behind

Thursday, August 6th, 2009

stupidIEAs web developers, we have scruples. Two things that have been approaching our radar lately affect everyone who gets mail using Microsoft Outlook, or anyone that goes online. That’s a lot of people.

First let’s talk about Outlook. For the last several versions of Office, Outlook has been using Microsoft Word’s HTML rendering to show HTML emails in Outlook. Word doesn’t follow web standards, nor does it have some of even the most basic features of HTML. Microsoft recently announced that they will go ahead and use Word’s rendering engine in Outlook 2010, even with the public outcry against that decision. You can join us and ~25,000+ others that want to have Microsoft change this. If they supported a standards based rendering engine, we could make your e-blasts so much prettier! Just imagine being able to code emails without tables, and with background images! For more info, check out http://fixoutlook.org/.

Another problem that is currently being brought up is the killing off of Internet Explorer 6. Several initiatives have come and gone, trying and trying again to kill off the 9 year old browser, but it somehow still lingers in the 15%-20% range of browsers used today. This thing is terrible! Ask any web developer what browser gives them the most trouble. It wasn’t so bad when it came out in 2000, but it’s really holding back the future of web development. The latest initiative is IE6 No More. Feel free to click here and see the Google results for “Kill IE6.” This is exactly how we feel about IE6, and when I say “we”, I mean the entire world.

Join us as we stand together and oppose the oppression of the internet and fight to make the World Wide Web a prettier, more user friendly world to live in.


Gelato

Wednesday, August 5th, 2009

Ciao Amici,
So much to love about summer! Flip flops, barbeques, running through sprinklers, warm nights and long days by the pool. All of that is good and wonderful, but let’s not forget gelato, such a delicious summery treat. Greg came back from France bragging about the tasty gelato he sampled in Southern France, and his mouthwatering description had us running down to the local gelato spot to grab a sample. We may not have been enjoying it on the Mediterranean, but it sure was scrumptious. Besides the taste, we also love gelato for its gorgeous colors and unique and daring flavors (tarragon with pink pepper, ricotta, avocado, black mission fig and champagne to name a few).

The color of gelato

7492_Gelato

Need something sugary to get you through the day? Maybe PMS 7492 will tickle that sweet tooth and make this Wednesday smooth sailing! YUM!

The typeface of gelato

Gelato_Coquette

Aah the typeface of Gelato! What could be more deliciously sweet than Coquette Bold?


The Dog Days of Summer

Tuesday, August 4th, 2009

Well, it sure has been hot in Portland lately. I believe these are called “The Dog Days of Summer.” According to Wikipedia, The phrase Dog Days or “the Dog Days of Summer” refers to the hottest, most sultry days of summer.

The term “Dog Days” was used by the Greeks and ancient Romans, who called these days caniculares dies, “days of the dogs,” after Sirius the “Dog Star”, in Latin Canicula, the brightest star in the heavens besides the sun.

Originally, the Dog Days were the days when Sirius, the Dog Star, rose just before or at sunrise. Blaming the star for the hot scorching weather, the ancients sacrificed a brown dog at the beginning of the Dog Days to appease the rage of Sirius. (Good thing Hoss and Pepper are black.) We’re not sure if it worked or not.

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Macy

ben-franklin

Frank

The heat definitely drove us all crazy, but I don’t think sacrificing dogs was on the agenda. Fortunately for Hoss and Pepper, their house has a basement and that’s where they spent a majority of their time last week. For those dogs less fortunate, the air conditioned, dog-friendly Zoom Creates office became a safe refuge from the heat. For a few days last week, we were graced with the presence of Lisa’s dog, Macy, an American Staffordshire Terrier, and Corrina’s boyfriend’s dog, Frank, a sweet older German Shepard. Welcome, Macy and Frank, and be glad you don’t live in ancient Rome.

American Staffordshire


Zoom Creates Goes to the Derby

Monday, August 3rd, 2009

pinewood_derby

Pinewood Derby, that is. This weekend, defying the crushing heat, three gentlemen Zoomers competed in the very exciting 2009 Adult Pinewood Derby competition. They handcrafted their wee little cars from a regulation block of wood, then sent them flying down the track to vie for championship status. With sexy results!

7thcoolestGreg’s Subaru, shown here in a diorama that depicts his car’s actual neighborhood habitat, won 2nd Overall and 2nd Coolest.

Kris’s eerily lifelike Jeep (complete with tiny Kris inside) won 13th Coolest.

And Kurtis’s Linux Racer won 7th Coolest, an honor he celebrated by making a commemorative T-shirt to wear to work today.

Congratulations, racers! We applaud your creativity, craftsmanship and speed.