Archive for June, 2009

A dog by any other name…

Tuesday, June 30th, 2009

DSCN2214Before we went to pick up our 6 week old puppy from the shelter, we already had a name picked out. It was going to be Bart. That way I could yell at him like Homer yells at Bart on the Simpsons. But my wife didn’t think it was appropriate to name a black and white dog Bart. Only a yellow dog should be named Bart. The shelter had named him Alister.

When we got to the car to take him home, since he did not have a name, I instinctively said “Hop on in here, Hoss, we’re going home”. Hoss is what I sometimes call people when I don’t know their name. I can’t remember where I picked that habit up, but I believe it refers to Hoss Cartright from the TV show Bonanza.  “Hoss” is actually a dialectal variant pronunciation of the word “horse”. At any rate, the name stuck right away and I can’t imagine ever calling him Bart.

IMG_0802Our second dog got her name as my wife and I were sitting in the lobby of the Humane Society, waiting for all the paperwork on our new dog to be processed. Her tag said her name was Candy, but neither of us were feeling that. We’d been tossing names back and forth for about half an hour when my wife mentioned the name “Feffer”. This way, our dogs would be named Hasenpfeffer, or Hoss and Feffer, a reference to the Bugs Bunny cartoon Shishkabugs, or perhaps more well known as something Laverne and Shirley say in their theme song. Hasenpfeffer is actually a rabbit stew. Anyway, I loved the idea of naming her Feffer, but felt like I would get made fun of at the dog park calling for a dog of that name. Feffer is the German word for pepper so we decided to go with the English translation and just call her Pepper.


Billions of Devices Can’t Be Wrong

Monday, June 29th, 2009

USB-billionsHello, I’m USB. You may remember me from such campaigns as Frank’s Cubicle, or “The Mother of all Hookups”, or as the connection that charges your cell phone, plugs in your keyboard, and downloads your photos. Yep, that’s me.

Today Zoom Creates is announcing the launch of USB’s new ad campaign, “Billions of Devices Can’t  Be Wrong.” With over 6 Billion USB devices in use on our fair planet, USB is positively ubiquitous. It’s everywhere. And it works like a charm.

Look for the ad in the esteemed publications Wired and PC World, and when you are thumbing through the in-flight magazines on Alaska, United and Southwest Airlines. It’ll beat the Hammacher Schlemmer catalog every time.


I am a Mac.

Friday, June 26th, 2009

apple-logo-black-xsan

Welcome to Nineteen Forty One, the newest addition to the list of creative concepts from Zoom Creates. This is the Etc. post; it will happen without fail every Friday. Sometimes it will feature a rant, other times a rave.

Let me first begin by saying that my name is Lisa Harvey, and I am an account executive at Zoom Creates. But more importantly I am a recovering PC, also known as a Mac. Although a blog is far too short to go on at length about why I switched over from PC to Mac, one thing I can tell you is I will never go back. There is something to be said for the feeling you get when you are owned by a Mac. Life becomes easier, prettier, more organized and more fun. You get to join a group of elitists, but why? Why is Mac the creme de la creme? Besides a fabulous user platform and interface, what it comes down to is marketing.

Ask any Mac fanatic what the pivotal moment for Apple Computers was and they will tell you that things really took off with a little ditty of a Superbowl commercial back in 1984. The commercial was a play off of George Orwell’s totalitarian vision of the future, and the tagline stated “Why 1984 won’t be like 1984.” And it wasn’t. (more…)


Google vs. Bing

Thursday, June 25th, 2009

blogGreetings world.  This here is the Dev team over at Zoom Creates. We work with the internet a lot.  In fact, when the internet isn’t working, we all freak out a little bit.

One of the biggest uses for the internet over here in the Development department is the search. We search for programming syntax, open source tools, blog post and screen cast tutorials, our own names, Keyboard Cat videos; all the essentials. Google has been the king of the hill for a long time, and it’s well-deserved. If you can’t find what you are looking for on the first two pages of a Google search, you’re probably searching incorrectly. This doesn’t mean that there isn’t always room to improve, though, and competition drives innovation.

The latest competition comes from Microsoft. Their new Decision Engine (supposedly better than a search engine?) is called Bing, and it’s supposed to knock Google down a few notches. We here on the Dev team are pretty biased, but we’re always willing to give something a try. We decided to do a couple of quick searches and share our results, and were actually pretty surprised.

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The Letter A

Wednesday, June 24th, 2009

Let’s start the day with the letter A. There is no better place to begin our first design love post then with the very beginning of the alphabet.

The Color of The Letter A

032_lettera2

We all know that A is for Apples. And since red is the color of beginnings—beginnings of rainbows or crayola crayon boxes for instance—it seemed to be the perfect choice for our first post.

Pantone 032, reminiscent of a bright red Honey Crisp apple, is the official color of The Letter A.

The Typeface of The Letter A

boton_lettera1

Boton’s straightforward letterforms and chunky slab-serifs, developed by the illustrious French type designer Albert Boton in 1986, bring us back to our days of learning the ABC’s in grade school.

A is for Apples
B is for Boton
C is for c-ya next time!


Introductions

Tuesday, June 23rd, 2009

people_hosspepper1Greetings, blog reader. My name is Greg, and I am a designer here at Zoom Creates. I’d like to introduce my dogs, Hoss and Pepper, who come to work with me about three days a week. They work hard and they play hard. Actually, they sleep most of the time at the office, but manage to get up and greet their friends, the UPS man and the mail man, as well as everyone that works at Zoom.

Hoss is 5 years old going on 20, and thinks he’s human. He’s such a mellow dog that it’s hard to exercise him—we take him to the dog park and he just eats grass and visits with the humans. We were told he is a Lab/Border Collie mix, which is what he looks like, but he acts more like a lazy old basset hound. One of the reasons we picked him from his litter of six is that his tail is only about 6 inches long, and I figured that less things would get knocked off of our coffee table at home. Worked like a charm for about two and a half years.

It was then that we decided he needed a friend, someone who would keep him company.  Someone (other than me) who would chase him around the dog park to exercise him. That someone turned out to be Pepper, our other dog. Pepper is almost 3, has a purple tongue and a full size tail which took a lot of getting used to. Her tag at the Humane Society read: “Labrador mix.”  She looks like a skinny black lab with a purple tongue. Owning Pepper is like owning a real dog.

They have become honorary employees here at Zoom Creates, though they don’t have business cards. Yet.


Bubbles, Bubbles Everywhere

Friday, June 12th, 2009

fizzyliftingdrinksThough the word “Bubble” is getting a bad rap lately, with its doomsday associations with housing and stocks, not to mention the nationwide loss of productivity due to bubble shooter, bubbles aren’t all bad. As we’ve found out recently at Zoom Creates, they can be just the thing to float good ideas out into the world. And our kind of bubbles don’t burst, they just keep expanding.

Bubble is our name for a pet project, one that any Zoomer can own, lead and develop for their creative satisfaction and the betterment of the company. It’s our chance to make real those fanciful ideas that often get tossed into the “we should do that someday!” drawer. You have an idea, you make it a Bubble, it gets nurtured and supported and is born into the world.

Case in point: this blog is a Bubble, one that languished as a “we should do that someday” idea until a team of account execs, designers and developers yanked it out of the drawer and fashioned it into an original creation we can all be proud of. We hope you enjoy reading it. Visit often and enjoy professional tidbits, singular perspectives, creative and geeky morsels, diverting stories n’ more.

More Bubbles float in the hangar eagerly awaiting their launch, and we are excited to share them with you as they’re released. Sneak preview: keep an eye out for the Zoom Creates Geocache, to be introduced at the end of the month.

In the meantime, enjoy Nineteen Forty One.